Partner Marketing Manager
2 weeks ago
[Full Time] Partner Marketing Manager (MUST apply via Lever) at Legacy (United States) | BEAMSTART Jobs
Partner Marketing Manager (MUST apply via Lever)
Legacy United States
Date Posted
25 Jun, 2022
Work Location
Cambridge, MA, United States
Salary Offered
Not Specified
Job Type
Full Time
Experience Required
3+ years
Remote Work
Yes
Stock Options
No
Vacancies
1 available
TL;DR:
Legacy (YC S19) is a Series B startup focused on the fast-growing field of fertility and family planning. Founded at Harvard three years ago, the company has raised close to $50M from leading investors like FirstMark Capital, Bain Capital Ventures, Section 32, and celebrities like Justin Bieber. The company has raised 4 rounds of venture funding in 2.5 years. Today, Legacy is the category leader, working with major insurers, major employers, and the military, in addition to its D2C offering.
What do we do?
We are building a complete digital health hub for future parents. We aim to change the outdated view that fertility is a "women's issue" by creating an accessible, affordable product for men. This includes everything from a mail-in kit for sperm testing & sperm freezing, personalized sperm improvement products, tele-health, DNA fragmentation analysis, supplements, and more.
About the role
As Partner Marketing Manager, you will be responsible for planning and implementing marketing initiatives with our partners, including key platforms, fertility benefits providers, and other organizations. The objective is to drive acquisition of new patients onto the Legacy platform and to help partners grow and scale program adoption.
You'll be building repeatable, best-practice partner co-marketing initiatives including integrated marketing campaigns, digital activations, virtual, field events and content. You will work closely with our marketing team, partnerships, and our executive team to help identify and amplify the efforts of our best partners. This will include educating our partner ecosystem, deploying tools and programs, and providing ideas and feedback to the business.
This role requires that youre an excellent marketer, able to nimbly identify and focus on priority initiatives. You must work closely with colleagues in marketing, partnerships, sales, merchant success, launch engineering and support.
Responsibilities:
Enrich and expand relationships with our partners by planning and managing co-marketing efforts ,including marketing campaigns, field events (virtual and IRL), content marketing and other initiatives
Increase awareness and generate patients from each partner
Identify, build and promote case studies to increase awareness in targeted audience segments
Educate partner managers and the partner community on global and regional marketing initiatives, including product marketing, customer marketing, digital activations, campaigns, content and PR initiatives
Ensure timely and relevant communications are deployed to keep our partners abreast of program and product enhancements
Drive new partner acquisition through campaigns that build the partner programs brand and drive conversion in the forms of new partner sign ups.
Produce and deliver presentations to internal and partner audiences
Assess the effectiveness of your initiatives. Report on success metrics, insights, and recommendations.
Answer partner marketing requests, prioritizing workflow, and identifying new opportunities
Requirements:
Minimum 3 years of experience in marketing, including demonstrable work with partner, channel or community ecosystems
Understanding of partner ecosystems, audience segmentation and their motivations
Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
Excellent communication and organizational skills while being able to stay focused on the big picture and pay attention to details
Knowledge of how to run successful digital and offline in-person integrated marketing campaigns
Experience helping drive global business, product, and product marketing strategy
Why should you join us?
Look, there's lots of reasons to join any high-growth startup. "Get on a rocket ship" blah blah blah. If you're the kind of candidate we're looking for, then
you already know this . Here are a few other reasons you might not already know:
We're a team of under 50 people
, despite being at the Series B stage. You will be one of the first 50 employees and will profoundly impact where the company goes in the coming years.
Everyone thinks about becoming a parent . You will help couples on their journey to creating a family. You will help push society towards a fairer, more equitable place. You will be a trusted resource for men and women at the most intimate moment in their lives, including heterosexual couples, LGBTQ+ couples, and individuals who are thinking about how and when they'll want to have a family in the future.
We will invest in you like you wouldn't believe . Every single hire gets an executive coach. You'll get training for anything you need. We'll give you an unlimited 'Health & Wellness' stipend where we pay for 75% of anything you deem might improve your life (Mattresses, Pelotons, etc.) You'll have a 'buddy'. We'll set you up with a charity and match your contributions. And we will talk about your careers goals, aspirations, and feelings every single week.
(Oh - and of course you'll get the same health care, 401K, unlimited time off, and other perks that any serious company offers its team members today.)
Ultimately, we are here to win, and we believe that the best way to win is to help everyone bring their absolute best self to work. So our job is to help you be the best personal and professional version of yourself that you want to be.
About Legacy
Legacy helps you test, improve, and freeze your sperm
Company Size:
11 - 50 People
Year Founded:
2018
Country:
United States
Company Status:
Actively Hiring
Looking for Partners
Looking for Clients
Raising Funds
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