Digital Marketing Specialist

2 weeks ago


Cambridge, United States Motion Recruitment Full time

Our Client, a Our Client, a Highly Accredited University, is looking for someone to join their team as a Digital Marketing Specialist to join their team Remotely, out of Cambridge, MA


***This is a 1 Year Initial Contract position***


Responsibilities:

  • Research available markets and channels
  • Recommend or select the best ones for the initiative
  • Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with managers, ad agencies contracted by Harvard, and third party designers or other creatives
  • Produce digital marketing copy and content as needed. Ensure deliverables are consistent with the brand and quality standards
  • Manage A/B testing parameters to identify strongest performing variables and optimization opportunities.
  • Collaborate with our marketing team to build lists, data extensions and improve email performance

Qualifications:

  • Minimum of 3 year experience building html emails using content builder such as Dreamweaver or other, and scheduling them through Salesforce Marketing Cloud
  • Experience with task management software such as AirTable, Asana or other



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