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Director of Marketing, Low Country

4 months ago

Charleston, United States Bluegreen Resorts Full time

Job Description DIRECTOR OF MARKETING, Low Country, South Carolina/Georgia At Bluegreen Vacations, we know where our true value lies. It's not in our 60+ resorts spread across the U.S. and Caribbean; it is our associates-the people who work here-who we value most. As the Director of Marketing, you will be responsible for planning and implementing timeshare marketing activities for our Low Country operation, based in Charleston SC, so as to maintain and develop our company's volume of profit in accordance with agreed upon policies, business rules, and budgetary guidelines. SPECIFIC DUTIES, ACTIVITIES AND RESPONSIBILITIES: * Lead Low Country area (Charleston, SC & Savannah, GA) marketing teams to meet and exceed targeted performance metrics * Recruit, train, manage, and evaluate all direct reporting staff utilizing company approved minimum standards. * P&L responsibility for Low Country area marketing operations. * Plan and carry out direct marketing (mail, teleservices, referrals, owners, web) to agreed budgets. * Plan and implement Face-To-Face (FTF) marketing strategy including: Business to Business; Events; Shows; Festival; Expos; OPC. * Analyze and interpret financial statistics and other data and produce relevant strategies. * Monitor and report on marketing activities and provide management information. * Measure and report on organizational and marketing plans and achievements within agreed formats and timescales. * Evaluate the profitability of multiple marketing programs and change or replace as required based on company approved minimum standards. * Launch and implement new marketing plans as directed. * Identify, contract, and manage external vendors and tour generators. * Develop and create offers for marketing into identified markets. * Maintain and develop corporate image and reputation. * Protect and develop the company's brands via suitable PR activities and intellectual property management. * Plan and manage internal communications and awareness of corporate direction, mission, aims and activities. * Execute the responsibilities of a company director according to lawful and ethical standards, as referenced in policy manuals. JOB REQUIREMENTS: * High school diploma or equivalent; college degree preferred. * 3-5 years management experience, with 5-7 years of experience in the timeshare or vacation club industry, specifically in marketing * Start Up experience a plus * Customer service and quality fundamentals. * Must have proven track record of producing timeshare guest tours, meeting volume goals within budgeted time and cost parameters. * Excellent organizational and follow-through skills. * Detail-oriented with strong Analytical and problem-solving skills, strong ability to think strategically and analyze information timely and accurately, strong interpersonal communications skills to deal effectively with all levels of the organization.

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