Customer Engagement Marketing Lead
3 weeks ago
Imprint is building a next-generation co-branded credit card company to serve America's great brands. Today our partners include H-E-B, Central Market, Westgate Resorts, and Holiday Inn Club Vacations. Imprint is backed by Kleiner Perkins, Thrive Capital, and Affirm. We are focused on building a brilliant team who want to change payments and who embody Imprint's Operating Principles.
The Team
The Growth Team at Imprint is responsible for relentlessly driving the growth of our business, from setting go-to-market strategy, to launching and running our merchant partners' programs successfully, and scaling their growth through new cardholder acquisition and existing cardholder engagement. We span business development, partner success, brand and product marketing, and work cross-functionally with the leadership team to be the voice and advocate for our partners.
The Job
The Engagement Marketing Lead will own the development and execution of strategic marketing initiatives to drive cardholder engagement, spend and balance growth. This is a critical and strategic role ensuring that partner programs are on track to meet business objectives across time horizons.
You will collaborate closely as a marketing thought leader with other cross-functional teams, including Data, Technology, Product, Finance, and Credit Risk. You will identify opportunities and develop targeted, personalized campaigns across a growing partner portfolio to enhance cardholder loyalty and lifetime value. You will also formulate and curate a multi-year roadmap for the evolution of engagement marketing capabilities.
Key Responsibilities
- Develop and execute marketing strategies targeted to existing cardholders:
- Collaborate with internal teams to develop data-driven marketing strategies and journeys that drive increased product utilization, especially spend and balance growth
- Create and manage multi-touch journeys across owned and paid channels (email, SMS, push, and direct mail)
- Configure and execute campaigns in Braze, our existing platform for multi-channel engagement
- Segmentation and Targeting: Utilize performance reporting and analyses to identify high-value customer segments and develop personalized communications that drive action.
- Offers and Incentives: Design and implement offers and rewards that encourage cardholders to use their co-branded credit cards more frequently and outside of the merchant in their everyday lives.
- Test & Learn: Devise a learning agenda of experiments to advance marketing effectiveness over time
- Analytics and Reporting: Utilize data analytics to monitor cardholder behavior, track campaign performance, and identify opportunities for optimization. Regularly present insights, updates, and recommendations to senior leadership
- Creative Development: Lead the creative development process, collaborating with design and copywriting teams to produce compelling assets
- Capability Roadmap: Work cross-functionally to define data requirements and MarTech capabilities needed to enable increasingly smarter targeting and automation of campaign deployment
- 5+ years owning customer marketing strategy with a proven track record of success
- Proficiency with marketing automation tools and customer relationship management platforms, especially Braze, to build journeys and launch relevant messages to customers
- Strong analytical and critical thinking skills to translate performance reports into actionable marketing insights and recommendations
- The ability to thrive in the sweet spot between long-term strategic thinking and producing tangible results by rolling your sleeves to get into the details
- Excellent project management and time management skills to effectively manage multiple project priorities
- A collaborative and solutions-oriented approach paired with a positive, can-do attitude
- Proficiency with the Braze platform
- Experience with credit card marketing or other financial services
- Experience with utilizing models to drive next best action marketing and optimization (customer Lifetime Value, Attrition, etc.)
- Competitive compensation and equity packages
- Leading configured work computers of your choice
- Flexible paid time off policy
- Fully covered, high-quality healthcare including fully covered dependent coverage
- Additional health coverage includes access to One Medical and option to enroll in an FSA
- 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
- An understanding that successful remote work requires flexibility and an appreciation for asynchronous work
- Access to industry leading technology across all of our business units - stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Location: NYC or Remote
Annual salary range: $125k-$175k and competitive equity package
Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let's move the world forward, together.
-
Marketing Engagement Manager
1 week ago
New York, New York, United States Chartis Full timeChartis is looking for a Marketing Engagement Manager. As the Marketing Engagement Manager, you will play a pivotal role in orchestrating the seamless flow of data and insights across various marketing technology platforms. You'll be responsible for setting up and optimizing campaign flows, ensuring alignment with platform architecture, and providing...
-
Marketing Engagement Manager
12 hours ago
New York, New York, United States Chartis Full timeChartis is looking for a Marketing Engagement Manager. As the Marketing Engagement Manager, you will play a pivotal role in orchestrating the seamless flow of data and insights across various marketing technology platforms. You'll be responsible for setting up and optimizing campaign flows, ensuring alignment with platform architecture, and providing...
-
Marketing Engagement Manager
1 month ago
New York, United States Chartis Interactive Full timeJob DescriptionJob DescriptionChartis is looking for a Marketing Engagement Manager. As the Marketing Engagement Manager, you will play a pivotal role in orchestrating the seamless flow of data and insights across various marketing technology platforms. You'll be responsible for setting up and optimizing campaign flows, ensuring alignment with platform...
-
Marketing Engagement Manager
1 month ago
New York, United States Chartis Interactive Full timeJob DescriptionJob DescriptionChartis is looking for a Marketing Engagement Manager. As the Marketing Engagement Manager, you will play a pivotal role in orchestrating the seamless flow of data and insights across various marketing technology platforms. You'll be responsible for setting up and optimizing campaign flows, ensuring alignment with platform...
-
Marketing & Engagement Specialist
2 weeks ago
New York, United States NAPNAP: Pediatric Nurse Practitioner Membership Association Full time**Position Summary**: The Marketing & Engagement Specialist is a collaborative and supportive member of the Membership, Marketing & Communications (MMC) division. Responsibilities of this role include working collaboratively with the MCC team to identify the need for new services, implement them, and serve as a front facing support representative of the...
-
Promotional Sales and Marketing Assistant
1 month ago
New York, United States Blissful Marketing Full timeJob DescriptionJob Description*New York based**This Role is not Remote* WHY WORK WITH US?We do more than meet goals; we are overachievers who are determined to make every meeting with our client a positive one to share information, review old goals, and plan to meet new ones. We provide high-quality one-on-one meetings with our clients so that we can...
-
Promotional Sales and Marketing Assistant
16 hours ago
New York, United States Blissful Marketing Full timeJob DescriptionJob Description*New York based**This Role is not Remote* WHY WORK WITH US?We do more than meet goals; we are overachievers who are determined to make every meeting with our client a positive one to share information, review old goals, and plan to meet new ones. We provide high-quality one-on-one meetings with our clients so that we can...
-
Promotional Sales and Marketing Assistant
1 month ago
New York, United States Blissful Marketing Full timeJob DescriptionJob Description*New York based**This Role is not Remote* WHY WORK WITH US?We do more than meet goals; we are overachievers who are determined to make every meeting with our client a positive one to share information, review old goals, and plan to meet new ones. We provide high-quality one-on-one meetings with our clients so that we can...
-
Engagement Lead
7 hours ago
New York, United States META Full timeSummary: Meta is seeking an Engagement Lead for the Meta Quest App Store who will be responsible for developing and implementing strategies to improve customer satisfaction, retention, and user interactions in our growing ecosystem. You have a demonstrated understanding of analyzing user trends to identify areas for improvement, while developing action...
-
Customer Marketing Manager
2 weeks ago
New York, United States Datadog Full timeIf you are a dynamic professional with a passion for building customer relationships, and a knack for technology, consider joining us at Datadog as a Customer Marketing Associate Manager. You will be a key player in our journey, leveraging your skills to foster customer reference building and help us spread the word about our customers' use of Datadog to...
-
Product Engagement Lead
1 week ago
New York, United States The Hired Guns Full timeThis brand started with a great idea, moved on to significant fundraising, an IPO, a steady increase in market share, and a doubling in the size of its staff over the past year. They’re off to the races, but to really get where they’re going, they need somebody like you, a gifted product marketing and engagement expert, to be the centerpiece of the...
-
Product Engagement Lead
6 hours ago
New York, United States The Hired Guns Full timeThis brand started with a great idea, moved on to significant fundraising, an IPO, a steady increase in market share, and a doubling in the size of its staff over the past year. They’re off to the races, but to really get where they’re going, they need somebody like you, a gifted product marketing and engagement expert, to be the centerpiece of the...
-
Customer Engagement Specialist
1 month ago
New York, United States Aman Group Sarl Full timeCustomer Engagement Specialist - New York, New York - Sales & Marketing - 2512 - Aman New York **Job Description**: **POSITION OVERVIEW** At Aman we are on a mission to create the world’s ultimate luxury lifestyle brand; hotels, resorts, homes, experiences, and products which transform our guests’ and owners’ perspectives and daily lives. To achieve...
-
Marketing Analytics Lead
4 weeks ago
New York, United States Imprint Content Full timeThe Team The Growth team at Imprint is responsible for relentlessly driving the growth of our business, from setting go-to-market strategy, to launching and running our merchant partners' programs successfully, and scaling their growth through new cardholder acquisition and existing cardholder engagement. We span business development, partner success, brand...
-
Marketing Manager, Customer Relationships
3 weeks ago
New York, United States Tubular Labs Full time** Marketing Manager, Customer Relationships** New York, NY / Marketing / Full-time Reporting to the Head of Growth Marketing, the Marketing Manager, Customer Relationships leads the charge in ideating and executing marketing initiatives for Tubulars global customer base to support and accelerate growth and retention. This role will build strong...
-
Email Marketing Technology Lead
1 month ago
New York, United States Insight Global Full timeLocation: Tarrytown, NY (1-2 days per week on site) Duration: 12 month ongoing contract Must-haves 5+ years of experience as a Technical Email Marketing SME with Salesforce Marketing Cloud Strong recent experienced with google analytics for reporting Strong recent experience with excel and data manipulation Industry experience within life sciences /...
-
New York, United States Google Full time**Minimum qualifications**: - Bachelor's degree or equivalent practical experience. - 11 years of industry experience in advertising, consultative sales, business development, or IT, or 8 years of experience with an advanced degree - 5 years of experience managing teams with performance management, mentorship, and coaching of team members. **Preferred...
-
Existing Customer Marketing
18 hours ago
New York, United States Citi Full time**Position Summary** The Marketing and Franchise Development organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi -...
-
Lead – Marketing Key Accounts
4 weeks ago
New York, New York, United States On Full timeTeam for Career SiteMarketingIn shortAs the Key Account Marketing Lead for On in North America, you will be responsible for leading our marketing efforts with key retail partners in the sneaker channel. You will develop a unique go to market strategy for each individual retailer focusing on bespoke campaigns, product launches, online engagement and community...
-
Lead – Marketing Key Accounts
12 hours ago
New York, New York, United States On Full timeTeam for Career SiteMarketingIn shortAs the Key Account Marketing Lead for On in North America, you will be responsible for leading our marketing efforts with key retail partners in the sneaker channel. You will develop a unique go to market strategy for each individual retailer focusing on bespoke campaigns, product launches, online engagement and community...