Marketing Engagement Manager

2 weeks ago

New York, United States Chartis Interactive Full time
Job DescriptionJob Description

Chartis is looking for a Marketing Engagement Manager. As the Marketing Engagement Manager, you will play a pivotal role in orchestrating the seamless flow of data and insights across various marketing technology platforms. You'll be responsible for setting up and optimizing campaign flows, ensuring alignment with platform architecture, and providing technical support for campaign-related issues. Additionally, you'll manage lead/contact/account data strategies, implement multi-channel marketing campaigns, and collaborate with stakeholders to define KPIs and funnel metrics for measuring marketing impact.

What We Offer

  • We offer competitive benefits plans
  • Retirement savings plans (401K) and vacation programs
  • An environment that encourages networking and collaboration across clients and other functions of the businesses
  • Active engagement with expert internal team members to improve skill sets and career development

About Chartis

We are a Marketing and Technology Consultancy that promotes positive working relationships through collaboration and encourages high standards of conduct and work performance. Our values help define our culture through a variety of team perspectives, backgrounds and the ongoing support of innovation across all the solutions we provide to our Clients. We also provide a full career development program aimed at improving the skill sets and capabilities of all our employees.

Responsibilities:

  • Own Marketing-operations system architecture and strategy, ensuring seamless data flow between martech platforms (Hubspot, Klaviyo, Marketo Engage, Marketo Measure, and Saleforce CRM).
  • Manage lead/contact/account data strategies, scoring, routing, and reporting within the existing framework.
  • Maintain the health of the database, including contact enrichment, opimization, cleansing & deliverability, compliance management, and segmentation management.
  • Collaborate with marketing stakeholders to understand campaign requirements and optimize campaign creation workflows & scaled marketing outreach programs.
  • Implement and setup multi-channel inbound and outbound marketing campaigns to drive awareness, engagement, and conversion.
  • Define KPIs and funnel metrics, and develop insights to measure the impact of marketing on the overall business.
  • Document operations processes and strategies and provide training to cross-functional teams when required.
  • Plan, execute, and measure A/B tests aimed at enhancing customer experience and lead generation.
  • Analyze and report on the performance of all marketing campaigns via Marketo & Marketo Measure.

Daily Tasks:

  • Setup campaigns across CRM and Marketing Automation platforms.
  • Provide trackable HTML content links.
  • Review and create email template requirements for outbound email campaigns and custom landing pages.
  • Create and manage UTMs, Web Forms, Gated Content, custom content.
  • Own and manage UTM web tracking end-to-end, identifying and resolving issues.
  • Setup email programs, load content, and send tests.
  • Analyze and report on email performance and lead-scoring models.
  • Engage with cross-functional teams to support outreach efforts.
  • Analyze weekly dashboards reporting and collage weekly executive performance reports.
     

Requirements:

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • Proven experience in marketing operations, in both the B2B and B2C space.
  • Proficiency in marketing automation platforms such as Marketo Engage, Hubspot, Klaviyo, etc.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and collaboration skills.
  • Detail-oriented with the ability to manage multiple tasks and deadlines effectively.
  • Experience with CRM platforms, preferably Salesforce.
  • Familiarity with HTML and web tracking technologies.
  • Strong project management skills
​​
Preferred Qualifications:
  • MAP Certified, Klaviyo, Hubspot, Marketo Certified Expert (MCE), or similar certification.
  • Experience with A/B testing and experimentation methodologies.
  • Knowledge of SQL or other data manipulation languages.
  • ​​​​​​​Experience with Google Analytics or similar web analytics tools.

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