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Senior Marketing Specialist

2 months ago

King of Prussia, United States Universal Health Services Full time

Responsibilities

(This role has a hybrid schedule with 3 days in office and 2 days flex-remote) Join a dynamic organization driven by our passion for healthcare. UHS is seeking talented individuals who are eager to contribute their expertise and pursue rewarding careers. As a leader in acute care and behavioral health, UHS provides high-quality care to over 3 million patients annually, across our national network of facilities. The UHS' Public Relations and Corporate Communications Department is hiring a Senior Marketing Specialist to drive Behavioral Health facility marketing strategy, planning, channel selection, project initiation, and campaign development. Key Responsibilities include: Establishes and maintains effective relationships with assigned Behavioral Health facilities' Business Development/Marketing Directors regarding Advertising requests. Consults on appropriate approaches and tactics to meet business goals. Communicates updates to assigned facilities on behalf of account management team, related to project status, delivery dates for print and digital projects in queue. Provides support, guidance, and back-up for Marketing Account Specialists and Sr. Marketing Account Manager, Behavioral Health. Facilitates design and reprint requests received from facilities, submitting details via project management system and providing updates to facilities regarding cost and timelines. Prepares account service-related materials such as post-campaign presentation slides, samples of past collateral, and other facility communications and correspondence. Participates in creating presentations, training materials, and reports related to account support. Qualifications

Bachelor's degree required, preferably in Advertising, Marketing, or Communications. Corporate, franchise, or agency marketing experience required Experience in healthcare marketing preferred Familiarity with branding principles, advertising approaches, digital marketing channels, campaign and collateral development, and ROI measurement Working knowledge of project management software a plus Thrives in a fast-paced environment The ability to communicate in a clear and concise manner Ability to efficiently handle multiple priorities at once Attention to detail and strong organizational ability Self-motivation, maintaining an interest in advertising and marketing trends and techniques

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