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Director, Product and Brand Marketing

4 months ago

Hartford, United States Fine Fettle Full time
Description

Come Join Our Fine Fettle Fam

About the Company:

Fine Fettle is a family owned multi-state cannabis company with operations across Connecticut, Massachusetts, and Georgia. We are dedicated to providing customized service and a superior customer experience. We believe that we can truly make a difference in the lives of our customers, utilizing our expertise to educate them about the plant and provide them with the right products to enhance their health and wellbeing. To make this happen, we are looking for like-minded employees to help us continue on this amazing journey.

About the Role:
Fine Fettle is seeking a highly skilled Product Director to lead our product marketing efforts. This role will be focused on owning, building, designing, and promoting the products and brands from our cultivation and production facilities across the states in which we operate. You will ensure our products align with our brand identity and meet the needs of our diverse customer base. Reporting to the Head of Marketing, this role will oversee all brand and marketing responsibilities within the product development stage gate process, packaging, go to market, merchandising, and overall driving the successful introduction of new and existing products in the market.
  • Oversee the brand and marketing responsibilities in the product development stage gate process, ensuring all deliverables are achieved.
  • Conduct product research, competitor research, and target market analysis to align product strategy and decisions with business objectives.
  • Manage key deliverables and dates, packaging discovery, product concept generation, and demand planning.
  • Coordinate with designers for preliminary and final artwork and packaging design, ensuring alignment with brand identity.
  • Develop SKU setups and product naming conventions.
  • Work closely with the Head of Marketing on brand decisions and product portfolio construction to align with the company's mission and market strategy.
    Identify opportunities for new product development based on market research and strategic objectives.
  • Collaborate cross-functionally with production, wholesale, and finance teams to ensure seamless product development and market introduction.
  • Develop the value proposition and marketing strategy for new products and coordinate with sales to ensure alignment, including wholesale and retail.
  • Work with finance to understand the economic implications of product decisions and optimize margins.
Who You Are:
  • A strategic thinker with a deep understanding of the cannabis industry and market dynamics.
  • Experienced in managing product marketing and development processes.
  • Excellent at cross-functional collaboration, able to work effectively with production, wholesale, and finance teams.
  • Skilled in market research and competitor analysis, with a keen eye for identifying new product opportunities.
  • Strong in managing project timelines and deliverables, with a focus on operational excellence.
  • Proficient in understanding the economic aspects of product development and optimizing margins.
  • An effective communicator, able to inspire and align teams towards common goals.
Skills/Qualifications:
  • Minimum of 4 years of experience in product marketing or related roles in the cannabis industry.
  • Proven experience in managing product development processes and cross-functional teams.
  • Strong analytical skills and the ability to conduct comprehensive market research.
  • Excellent leadership and team-building capabilities.
  • Creative problem-solving and innovative thinking.

Americans With Disabilities Statement:

Must be able to perform all essential functions of this position with reasonable accommodation. If you need accommodation during the application and/or hiring process, please reach out to our HR representative.

EEO Statement:

We are an Equal Opportunity Employer. Our goal is to be a diverse workforce that is representative, at all job levels, of the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veterans' status, and will not be discriminated against on the basis of disability or any other applicable legally protected characteristic.