![Fine Fettle](https://media.trabajo.org/img/noimg.jpg)
Director, Product Marketing
5 days ago
Come Join Our Fine Fettle Fam
About the Company:
Fine Fettle is a family owned multi-state cannabis company with operations across Connecticut, Massachusetts, and Georgia. We are dedicated to providing customized service and a superior customer experience. We believe that we can truly make a difference in the lives of our customers, utilizing our expertise to educate them about the plant and provide them with the right products to enhance their health and wellbeing. To make this happen, we are looking for like-minded employees to help us continue on this amazing journey.
About the Role:
Fine Fettle is seeking a highly skilled Product Director to lead our product marketing efforts. This role will be focused on owning, building, designing, and promoting the products from our cultivation and production facilities across the states in which we operate. You will ensure our products align with our brand identity and meet the needs of our diverse customer base. Reporting to the Head of Marketing, this role will oversee all marketing responsibilities within the product development stage gate process, packaging, go to market, merchandising, and overall driving the successful introduction of new and existing products in the market.
- Oversee the marketing responsibilities in the product development stage gate process, ensuring all deliverables are achieved.
- Conduct product research, competitor research, and target market analysis to align product strategy and decisions with business objectives.
- Manage key deliverables and dates, packaging discovery, product concept generation, and demand planning.
- Coordinate with designers for preliminary and final artwork and packaging design, ensuring alignment with brand identity.
- Develop SKU setups and product naming conventions.
- Work closely with the Head of Marketing on brand decisions and product portfolio construction to align with the company's mission and market strategy.
Identify opportunities for new product development based on market research and strategic objectives. - Collaborate cross-functionally with production, wholesale, and finance teams to ensure seamless product development and market introduction.
- Develop the value proposition and marketing strategy for new products and coordinate with sales to ensure alignment, including wholesale and retail.
- Work with finance to understand the economic implications of product decisions and optimize margins.
- A strategic thinker with a deep understanding of the cannabis industry and market dynamics.
- Experienced in managing product marketing and development processes.
- Excellent at cross-functional collaboration, able to work effectively with production, wholesale, and finance teams.
- Skilled in market research and competitor analysis, with a keen eye for identifying new product opportunities.
- Strong in managing project timelines and deliverables, with a focus on operational excellence.
- Proficient in understanding the economic aspects of product development and optimizing margins.
- An effective communicator, able to inspire and align teams towards common goals.
- Minimum of 4 years of experience in product marketing or related roles in the cannabis industry.
- Proven experience in managing product development processes and cross-functional teams.
- Strong analytical skills and the ability to conduct comprehensive market research.
- Excellent leadership and team-building capabilities.
- Creative problem-solving and innovative thinking.
Americans With Disabilities Statement:
Must be able to perform all essential functions of this position with reasonable accommodation. If you need accommodation during the application and/or hiring process, please reach out to our HR representative.
EEO Statement:
We are an Equal Opportunity Employer. Our goal is to be a diverse workforce that is representative, at all job levels, of the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veterans' status, and will not be discriminated against on the basis of disability or any other applicable legally protected characteristic.
-
Director, Product Marketing
3 weeks ago
Hartford, United States Fine Fettle Full timeDescriptionCome Join Our Fine Fettle Fam!About the Company: Fine Fettle is a family owned multi-state cannabis company with operations across Connecticut, Massachusetts, and Georgia. We are dedicated to providing customized service and a superior customer experience. We believe that we can truly make a difference in the lives of our customers, utilizing our...
-
Director, Product and Brand Marketing
3 weeks ago
Hartford, United States Fine Fettle Full timeDescriptionCome Join Our Fine Fettle Fam!About the Company: Fine Fettle is a family owned multi-state cannabis company with operations across Connecticut, Massachusetts, and Georgia. We are dedicated to providing customized service and a superior customer experience. We believe that we can truly make a difference in the lives of our customers, utilizing our...
-
Director, Product and Brand Marketing
4 weeks ago
Hartford, United States Fine Fettle Full timeDescriptionCome Join Our Fine Fettle Fam!About the Company: Fine Fettle is a family owned multi-state cannabis company with operations across Connecticut, Massachusetts, and Georgia. We are dedicated to providing customized service and a superior customer experience. We believe that we can truly make a difference in the lives of our customers, utilizing our...
-
Director, Product and Brand Marketing
1 month ago
Hartford, United States Fine Fettle Full timeDescriptionCome Join Our Fine Fettle Fam!About the Company: Fine Fettle is a family owned multi-state cannabis company with operations across Connecticut, Massachusetts, and Georgia. We are dedicated to providing customized service and a superior customer experience. We believe that we can truly make a difference in the lives of our customers, utilizing our...
-
Director of Marketing
2 days ago
Hartford, United States Titan Energy Services Full timeDescription: Titan Energy has an immediate opening for Director of Marketing and Communications in its Hartford, CT headquarters. Titan Energy is seeking an ambitious, driven and dedicated individual interested in a high upside growth opportunity with an industry-leading energy consultancy. Title: Director of Marketing & Communications Type of Employment:...
-
Director of Sales
1 month ago
Hartford, United States Hartford Marriott Downtown Full timeCome Join the Waterford Hotel Group Team!At Waterford Hotel Group we pride ourselves on cultivating a workplace that feels like home and brings out the best in you, each and every day. We will celebrate your successes, appreciate your strengths, and offer an environment where each of us can truly be ourselves. We provide competitive compensation and...
-
Product Marketing Manager
2 weeks ago
Hartford, United States Voya Financial Full timeTogether we fight for everyone’s opportunity for a better financial future._ We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enoughwe believe every individual and every community deserves access to...
-
Director, Product
3 weeks ago
Hartford, United States The Hartford Full timeProduct Director - EM06KE We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too. Join our team as we help shape the future. Specific responsibilities include: - Review, draft...
-
Senior Product Marketing Manager
3 weeks ago
Hartford, United States MetLife Full timeThis role is virtual but you must be in the NYC area for periodic in office meetings. As a product marketer on the Group Benefits Employee Marketing team, you’ll develop and implement a comprehensive, end-to-end marketing strategy for one or more products to drive strong and profitable acquisitions, customer loyalty and retention. In this role, you’ll...
-
Senior Product Marketing Manager
3 days ago
Hartford, United States MetLife Full timeThe preference for this role is hybrid (three days in the NYC or Bridgewater, NJ office) however, open to other commutable arrangements depending on candidacy. As a product marketer on the Group Benefits Employee Marketing team, you’ll develop and implement a comprehensive, end-to-end marketing strategy for one or more products to drive strong and...
-
Product Marketing Manager, GuidingCare
4 weeks ago
Hartford, United States HealthEdge Full timeOverview Position Overview: HealthEdgeis seeking a dynamic Marketing Managerin Product Marketingto join its growing marketing team. This person would workcross-functionally to support, position,and market the company’sGuidingCareproduct.Reporting to theDirectorofCareProduct Marketing(GuidingCareandWellframe),this individual would develop and execute...
-
Director of Digital Marketing
1 month ago
Hartford, Connecticut, United States PerkinElmer Full timeThe CompanyThe "new" PerkinElmer business, a newly independent company as of March 13, 2023, is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937,...
-
Director of Digital Marketing
4 weeks ago
Hartford, Connecticut, United States PerkinElmer Full timeThe CompanyThe "new" PerkinElmer business, a newly independent company as of March 13, 2023, is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937,...
-
Marketing and Admissions Director
3 weeks ago
Hartford, United States Lebanon Center - Lebanon, NH Full timeBenefitsHealth, Dental, Vision, Company-paid life insurance, 401K, Paid Time OffVariable compensation plansInclusive workplace with DEI committee. DEI is a part of our companys DNA.Tuition, Travel, and Wireless Service DiscountsNursing Student Loan Debt Repayment and Tuition AssistanceEmployee Assistance Program to support mental healthEmployee Foundation to...
-
Product Marketing Manager @FloBiz, Bangalore
2 weeks ago
Hartford, United States Ulrich GmbH & Co. KG Full timeLead Business Developer @ Story Digital | Digital Marketing Expert, Delhi Hey Guys, I have an opening to share with you. FloBiz is a neobank for SMBs backed by renowned investors like Sequoia Capital, Elevation Capital, Greenoaks Capital, Beenext and Think Investments. Our products & solutions are designed to introduce a completely new way of doing business...
-
Managing Director, Primary Market Research
2 months ago
Hartford, CT, United States Travelers Canada Full timeManaging Director, Primary Market Research page is loaded Managing Director, Primary Market Research Apply remote type Hybrid locations CT - Hartford time type Full time posted on Posted 2 Days Ago job requisition id R-35516 Who Are We? Taking care of our customers, our communities and each other. By honoring this commitment, we have maintained our...
-
Director, Technical Product Manager
1 month ago
Hartford, United States The Travelers Companies, Inc. Full timeWho Are We? Taking care of our customers, our communities and each other. Thats the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Technical Product Manager, Director, Product Manager, Technical, Manager, Travel, Technology, Insurance
-
Director, Technical Product Manager
4 weeks ago
Hartford, United States The Travelers Companies, Inc. Full timeWho Are We? Taking care of our customers, our communities and each other. Thats the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Technical Product Manager, Director, Product Manager, Technical, Manager, Travel, Technology, Insurance
-
Product Marketing Manager
1 week ago
New Hartford, New York, United States PARTech Full timeHi there We're PAR and our purpose is:To deliver solutions that connect people to the restaurants, meals and moments they love.We take that responsibility very seriously. As a leading provider of technology to the top restaurant brands in the world we're calling all rebels, instigators, idealists and builders to join our constantly growing teamPAR invented...
-
Director, Technical Product Manager
3 weeks ago
Hartford, United States The Travelers Companies, Inc. Full timeWho Are We? Taking care of our customers, our communities and each other. Thats the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Technical Product Manager, Director, Product Manager, Technical, Manager, Travel, Technology, Insurance