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Head of Marketing

4 months ago

Hartford, United States Fine Fettle Full time

DescriptionCome Join Our Fine Fettle FamAbout the Company:Fine Fettle is a family owned multi-state cannabis company with operations across Connecticut, Massachusetts, and Georgia. We are dedicated to providing customized service and a superior customer experience. We believe that we can truly make a difference in the lives of our customers, utilizing our expertise to educate them about the plant and provide them with the right products to enhance their health and wellbeing. To make this happen, we are looking for like-minded employees to help us continue on this amazing journey.About the Role: Fine Fettle is seeking a highly skilled Head of Marketing to lead our marketing department. This role will be instrumental in driving Fine Fettle's position as a market leader, driving key objectives in our retail and branded products businesses to achieve our mission, dominate cannabis markets, and make a meaningful impact in the lives of our customers. The Work You'll Do:Lead the marketing department with a fearless approach, ensuring a balance between high-level strategy and hands-on execution.Develop and execute comprehensive marketing strategies and plans that are aligned with Fine Fettle's business objectives in target markets. Create and manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment.Build and nurture a high-performing marketing team, fostering a culture of creativity, innovation, collaboration, and efficiency.Collaborate with cross-functional teams to align marketing strategies with product, sales, and customer experience.Oversee the development and management of our brand identity in both retail and wholesale, ensuring consistency across all channels.Develop our local outreach strategy and team to strengthen presence in our markets.Lead the marketing team in the development of digital communication strategy.Manage and support the project manager to drive operational excellence and create managerial leverage to focus on more strategic responsibilities. Manage the product brand marketing team to strengthen Fine Fettle's B2B and B2C marketing efforts in wholesale, creating strategies and tactics to convert wholesale customers as well as purchasing dispensaries.Oversee product marketing's role in the stage gate process to ensure product development is consistent with company goals, on brand, economical, and in alignment with the production team's capabilities.Who You Are:You are a strong and fearless leader with a proven track record of successfully driving growth in the cannabis industry. You are a dedicated and hardworking professional adept at both building and scaling marketing departments.You can manage both closely and from a distance to ensure operational agility without losing our strategic vision for future growth. Your experience in brand development and positioning has resulted in creating strong brand identities that resonate with diverse audiences.You manage by objectives and rigorously measure success of your areas of oversight, leveraging insights and technology to optimize marketing performance.You are a proactive and agile problem-solver, able to adapt to changing market dynamics and capitalize on new opportunities.You possess extensive knowledge of the cannabis industry and can adapt marketing strategies to thrive in diverse market environments.You are an excellent communicator, able to inspire and align cross-functional teams towards shared marketing goals.You possess a strong understanding of both B2C and B2B marketing dynamics.Qualifications:Minimum of 3 years of experience managing marketing departments in the cannabis industry.Bachelor's degree, preferably with a focus on marketing, business administration, or a related field. MBA or master's degree in a related field preferred but not required.Proven leadership experience managing high-performing marketing teams.Critical Competencies:Strategic vision and ability to develop and execute marketing plans that drive business growth.Strong understanding of consumer behavior and market trends.Analytical skills to interpret data and draw actionable insights.Excellent leadership and team-building capabilities.Creative problem-solving and innovative thinking.Effective communication and collaboration skills.Extensive knowledge of the cannabis industry and ability to adapt strategically and tactically in different markets.Americans With Disabilities Statement:Must be able to perform all essential functions of this position with reasonable accommodation. If you need accommodation during the application and/or hiring process, please reach out to our HR representative. EEO Statement:We are an Equal Opportunity Employer. Our goal is to be a diverse workforce that is representative, at all job levels, of the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veterans' status, and will not be discriminated against on the basis of disability or any other applicable legally protected characteristic.