Associate Director, Salesforce Marketing Automation

2 weeks ago

Minneapolis, United States UnitedHealth Group Full time

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

Level2 is looking for a Marketing Automation Leader who will be responsible for the hands-on designing, implementing, and optimizing our consumer demand generation strategies.


This role requires a blend of technical proficiency, creativity, analytical thinking, and leadership skills to effectively manage our automation communication platforms and drive successful consumer engagement. As a Marketing Automation Leader ,you'll have the opportunity to expand your multi-channel marketing, technology, and automations skills on a high-performing team that greatly impacts the growth and efficacy of the Level2 business.


If you are located in Minneapolis, Minnesota, you will have the flexibility to work remotely* as you take on some tough challenges.

Primary Responsibilities:

  • Lead the execution of automated communication strategies (e.g., email, SMS, in app messaging, etc.) that drive consumer demand and affect member outcomes; contributing to strategy development, too
  • Design and implement targeted campaigns in Salesforce Marketing Cloud, leading the creation of supporting automated workflows as assigned and scheduled in Asana
  • Analyze and report on the effectiveness of automated communications, using data to build to insights, all to improve effectiveness
  • Lead the creation of interaction experiments and employ A/B testing to regularly learn what audience engagement best advance our business
  • Oversee servicing support requests related to any automated communication issues/concerns
  • Oversee others on the automated communications team, within the greater consumer demand generation team
  • Train and develop other members of the team to ensure successful delivery of automated communication strategies
  • Continue developing technical expertise and certifications with automated communication tools

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Salesforce Marketing Cloud Email Specialist Certification
  • Experience with campaign performance reporting to inform insight that informs action
  • Experience with using project management tools
  • Demonstrated experience with mobile communication channels (push, in-app messaging, SMS)
  • Demonstrated experience with effective communication and organization skills in a highly collaborative environment
  • Knowledge of HTML for limited cosmetic edits and alterations
  • Knowledge of CCPA, TCPA and other relevant privacy regulations
  • A record of success with journey building and end-to-end email execution with an understanding of email best practices
  • Operating knowledge of Salesforce
    • Required experience: building and managing data extensions
    • Operational knowledge of: writing scripts for SQL queries, multi-channel subscriber configuration and management
  • Direct experience with: Email Studio, Journey Builder and Analytics Builder

Preferred Qualifications:

  • 4+ years of experience with Salesforce Marketing Cloud; experience with other digital marketing automation systems (including Adobe Marketing Cloud)
    • Mobile Studio a nice to have; Advertising Studio and Social Studio (preferred)
  • Experience with the highly regulated healthcare industry
  • Knowledge of Salesforce Sales Cloud contact management and workflow automation
  • Basic SQL knowledge

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

  • Marketing Automation Director

    1 week ago

    Minneapolis, Minnesota, United States UnitedHealth Group Full time

    About the RoleWe are seeking a highly skilled Marketing Automation Director to join our team at UnitedHealth Group. As a key member of our consumer demand generation team, you will be responsible for designing, implementing, and optimizing our automated communication strategies to drive consumer demand and improve member outcomes.Key ResponsibilitiesLead the...

  • Marketing Automation Director

    2 weeks ago

    Minneapolis, Minnesota, United States UnitedHealth Group Full time

    About the RoleWe are seeking a highly skilled Marketing Automation Director to join our team at UnitedHealth Group. As a key member of our consumer demand generation team, you will be responsible for designing, implementing, and optimizing our automated communication strategies to drive consumer demand and improve member outcomes.Key ResponsibilitiesLead the...

  • SEO Marketing Automation Specialist

    2 weeks ago

    Minneapolis, United States C4 Technical Services Full time

    Marketing Automation Specialist - Salesforce marketing Cloud and Pardot Location: Remote POSITION SUMMARY: (Why this role exists) The Senior Marketing Automation Specialist is responsible for the execution and support of communications through Salesforce Marketing Cloud and other ESPs. This role will rely on his or her experience to implement emails that...

  • Salesforce Marketing Cloud Developer

    2 weeks ago

    Minneapolis, United States JobRialto Full time

    Description: Salesforce Marketing Cloud Coder/Developer is responsible for understanding business requirements and delivering high quality technical solutions that empower the Marketing teams to utilize the Marketing Cloud Mobile Connect and Email Studio platforms. The communications strategy involves Salesforce integration within a suite of order-related...

  • Salesforce Marketing Cloud Specialist

    1 week ago

    Minneapolis, Minnesota, United States Compunnel Full time

    The Salesforce Marketing Cloud Specialist is tasked with comprehending business needs and delivering top-notch technical solutions that enable the Marketing teams to leverage the Marketing Cloud Mobile Connect and Email Studio platforms effectively. The communication strategy incorporates Salesforce integration within a range of order-related systems...

  • Marketing Automation Leader

    2 months ago

    Minneapolis, Minnesota, United States UnitedHealth Group Full time

    At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start...

  • Marketing Automation Program Lead

    2 weeks ago

    Minneapolis, United States RBC Full time

    Job Summary Job Description What is the opportunity? The Marketing Automation Program Lead is responsible for helping build and grow the Salesforce Marketing Cloud system through strategic digital marketing initiatives. The Lead will partner with business stakeholders, marketing strategists, Salesforce CoE, and digital measurement teams to brainstorm, gather...

  • Marketing Automation Specialist

    4 days ago

    Minneapolis, Minnesota, United States Life Technologies Full time

    About the RoleWe are seeking a highly skilled Marketing Automation Specialist to join our team at Life Technologies. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing automation strategies to drive customer engagement and acquisition.Key ResponsibilitiesDevelop and implement integrated...

  • Marketing Automation Strategist

    3 days ago

    Minneapolis, Minnesota, United States Thermo Fisher Scientific Full time

    About the RoleWe are seeking a highly skilled Marketing Automation Strategist to join our team at Thermo Fisher Scientific. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing automation strategies that drive customer engagement and business growth.Key ResponsibilitiesDevelop and implement...

  • Marketing Automation Program Lead

    4 weeks ago

    Minneapolis, Minnesota, United States Royal Bank of Canada Full time

    Job SummaryJob DescriptionWhat is the opportunity?The Marketing Automation Program Lead is responsible for helping build and grow the Salesforce Marketing Cloud system through strategic digital marketing initiatives. The Lead will partner with business stakeholders, marketing strategists, Salesforce CoE, and digital measurement teams to brainstorm, gather...

  • Marketing Automation Program Lead

    4 weeks ago

    Minneapolis, Minnesota, United States RBC Capital Markets, LLC Full time

    Job SummaryJob DescriptionWhat is the opportunity?The Marketing Automation Program Lead is responsible for helping build and grow the Salesforce Marketing Cloud system through strategic digital marketing initiatives. The Lead will partner with business stakeholders, marketing strategists, Salesforce CoE, and digital measurement teams to brainstorm, gather...

  • Salesforce Marketing Cloud Architect

    4 weeks ago

    Minneapolis, United States Tata Consultancy Services Full time

    Salesforce Marketing Cloud Architect-Full-lifecycle implementations and/or implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling.-Providing service excellence by identifying key client business issues, determining client needs by supplementing the standard...

  • Marketing Automation Program Lead

    4 weeks ago

    Minneapolis, United States RBC Capital Markets, LLC Full time

    Job Summary Job Description What is the opportunity? The Marketing Automation Program Lead is responsible for helping build and grow the Salesforce Marketing Cloud system through strategic digital marketing initiatives. The Lead will partner with business stakeholders, marketing strategists, Salesforce CoE, and digital measurement teams to brainstorm,...

  • Marketing Automation Leader

    1 month ago

    Minneapolis, United States UnitedHealth Group Full time

    At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start...

  • Marketing Automation Leader

    4 weeks ago

    Minneapolis, United States UnitedHealth Group Full time

    At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start...

  • Salesforce Marketing Cloud Solutions Architect

    4 days ago

    Minneapolis, Minnesota, United States Tata Consultancy Services Full time

    About the RoleTata Consultancy Services is seeking a highly skilled Salesforce Marketing Cloud Architect to join our team. As a key member of our digital transformation practice, you will be responsible for designing and implementing end-to-end marketing technology solutions for our clients.Key ResponsibilitiesFull-Lifecycle Implementations: Develop and...

  • Marketing Automation Specialist

    3 months ago

    Minneapolis, United States Stratasys Full time

    Press Tab to Move to Skip to Content Link Be the first to know about job opportunities that match what you are looking for in your next career. By creating a job alert, you will receive new job posting notifications as they become available at Stratasys. SIGN UP FOR JOB ALERTS Be the first to know about job opportunities that match what you are looking for...

  • Salesforce Solution Architect

    2 weeks ago

    Minneapolis, United States IRIS Consulting Corporation Full time

    IRIS Consulting Company is a trusted leader in providing IT staffing needs to our clients. With offices in the Minneapolis/St. Paul and Atlanta metro, we have built solid business relationships with our clients in the airline, manufacturing, insurance, healthcare, and tech industries. Full SDLC support means we get to know our clients and our candidates to...

  • Salesforce Solution Architect

    7 days ago

    Minneapolis, United States IRIS Consulting Corporation Full time

    IRIS Consulting Company is a trusted leader in providing IT staffing needs to our clients. With offices in the Minneapolis/St. Paul and Atlanta metro, we have built solid business relationships with our clients in the airline, manufacturing, insurance, healthcare, and tech industries. Full SDLC support means we get to know our clients and our candidates to...

  • Salesforce Marketing Cloud Admin

    13 hours ago

    Minneapolis, United States Horizontal Talent Full time

    Experience and QualificationsRequired* 2+year experience in Salesforce Marketing Cloud* Proficiencywith SQL* Bachelor's Degree in Computer Science, Engineering, or related field of studies* Knowledge of Salesforce products and their functionalitiesBonus* Salesforce Marketing Cloud Certifications* Experience working with Marketing Cloud Connect and...