Salesforce Marketing Cloud Architect

4 weeks ago

Minneapolis, United States Tata Consultancy Services Full time

Salesforce Marketing Cloud Architect


-Full-lifecycle implementations and/or implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling.

-Providing service excellence by identifying key client business issues, determining client needs by supplementing the standard assessment techniques and tools with innovative approaches, evaluating and validating analysis and developing recommendations for the client in the context of the overall engagement.

-Facilitating strategic conversations with clients to define and document business and technical requirements based on prioritized use cases

-Work with customer(s) as well as internal teams to clearly define and document project scope, requirements and integration points as they relate to solution implementation.

-Developing key content and assets for project workshops for functional and scope priority alignment

-Collaborate with onshore and offshore teammates

-Support technical and functional testing of the implemented solution like SIT and UAT

-Identify partnership opportunities and capitalizes on "add-on" sales opportunities across projects


Qualifications:

-5+ years hands-on platform experience on Salesforce Marketing Cloud, and/or other SFMC ecosystem platforms ( i.e. Audience Studio, DMP, Datorama, Interaction Studio, etc.) and fluent in articulating Salesforce Marketing Cloud product capabilities to both business and technical audiences

-SFMC Email Specialist , Consultant, or Admin Certification or willingness to complete

-Proven project management experience supporting end-to-end marketing technology projects; implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling

-Prior experience in a client-facing strategic role (i.e., consulting, agency) ideally within the digital marketing space

-Knowledge of Agile and various methodologies, frameworks, organization structures, disciplines, and documentation

-Functional understanding of marketing databases and/or implementation of marketing automation

-Experience with performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout

-Excellent problem-solving skills with a demonstrated ability to identify issues, resolve them quickly and know when to rely on internal resources to assist

-Strong verbal, presentation and written communication skills as well as strong conflict resolution and negotiation skills

-Ability to manage in an environment of ambiguity with diverse stakeholders


Preferred:

Project Management: Azure DevOps and/or Jira , Confluence

Desire to complete additional Salesforce certifications

Functional knowledge of Salesforce Sales and Service Clouds , as well as other Salesforce solutions including Interaction Studio, CDP, and Datorama

Experience with other marketing technologies and analytics tools ( i.e. Adobe, Oracle, Sprinklr, Google, etc.)

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