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VP, NA Marketing

3 months ago

New York, United States Ezra Full time
Description

Position at Ezra

Job Role: VP, NA Marketing - EZRA

Location: Toronto, Canada or NYC, United States (Hybrid - 3 days/week in office)

Who we are:

Imagine what even the world's finest organizations could achieve if all their employees were coached to be their absolute best.

At Ezra, we are on a mission to do just that. We believe through coaching; people get to know themselves. Their goals. Weaknesses. Hang-ups. And once they know all that, they can build on the good stuff and work on the rest.

This mindset applies not only to our clients but is manifested in our own Ezra family. We believe we are changing people's lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do. We also practice what we preach - every member of our team gets to experience the superpower that is coaching for themselves, among some other pretty incredible rewards.

Ezra is the fastest growing global coaching company, supporting some of the world's leading companies. If all of this resonates, Ezra just might be the place for you.

The Role

The VP, NA Marketing primary responsibilities include growth strategy, campaign creation and management, and events. This critical position will lead and oversee the planning, development, and execution of the company's NA marketing, market research, field marketing, and demand generation traversing all NA geographic regions across all Ezra product lines.

The VP, NA Marketing will effectively lead their team using market research, advertising, and digital media strategies to expand the customer base. This key individual will be responsible for managing all aspects of marketing to include the rise of new media, the growing number of sales and service touch points, and all fragmentations of customer segments. They will lead the NA Marketing change in response to evolving buying patterns, stepping up efforts to shape the company's public profile, managing complexity, and building innovative digital marketing capabilities throughout the company as a whole.

The Team

The VP, NA Marketing will manage the NA Marketing function, to include growth, campaigns, and event teams. This role will report into the SVP, NA Sales.

What You'll Do
  • Set the market strategy and direction for the North America Marketing team, including Attraction & Lead Generation, Marketing Operations and Sales Engagement
  • Define the strategic vision and establish measurable goals for the NA Marketing team
  • Direct a team of marketing professionals while ensuring all direct reports are being effectively challenged, developed, and measured for performance consistent with the expectations of their assigned positions and goals leading by example
  • Lead with a progressive, strategic point of view by maintaining an understanding of best practices, both inside and outside of the coaching industry and staying abreast of external intelligence.
  • Develop, build, and ensure company brand is positioned consistently and effectively
  • Lead the integration of the Ezra brand throughout all aspects of the NA marketing / BD function, including brand positioning, external messaging, and competitive positioning for project pursuits.
  • Partner with the leadership team to ensure brand integration within the employee experience, including recruiting, new employee orientation, new leader immersion, and positioning of reward and recognition programs.
  • Manage corporate reputation and engagement by third parties and social media
  • Understand and capitalize the needs of new markets, segments, and consumers
  • Heed the voice of the customer and develop and manage ongoing strategies to deepen client loyalty, ensure ideal client retention and influence measurable business results.
  • Evolve marketing practices and strategies to continually drive Ezra's marketing effectiveness, and explore new technologies, alternative media, tools and processes to continually refine marketing efficiency
  • Plan, direct, and coordinate marketing budgets in accordance to organizational goals
  • Develop and maintain current and historical data-management tools and processes that support market and trend analytics
  • Set KPI's for marketing activities across the business
Rev Ops
  • Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, promotions, communications and budgets, sales force effectiveness, strategic planning, and revenue retention and growth
  • Continue to evolve inbound marketing and demand generation capabilities leverage expertise in digital marketing and marketing technologies
About You
  • 8-10 years of well-rounded sales and marketing experience (B2B preferred) in positions of increasing responsibility with a focus on market expansion
  • At least five years' experience in a leadership role
  • Ability to create a marketing voice and trusted advisor relationship with the Global Leadership team, with a fast-paced, high-growth business, SaaS preferred
What we offer:
  • World-class coaching for you and your loved ones
  • Personal Learning and Development budget
  • 2 weeks work from anywhere
  • Flexible working hours
  • Weekly wellbeing hour
  • Charity days
  • Competitive benefit package
  • Global leading organization


We are an equal opportunity employer dedicated to having a thriving, diverse team where everyone has a voice and feels able to be themselves. We believe that through valuing our uniqueness and respecting our differences, we can achieve more, and that diversity adds to our culture. Attracting and developing a diverse workforce that reflects the communities in which we serve is essential to us.