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Commercial Brand Marketing Manager

4 months ago

Cottage Grove, United States Johnson Fitness Full time

Description Position Overview: Are you passionate about brand marketing? Do enjoy working in a fast-paced, team-oriented environment, like to be challenged and value the opportunity to make a difference? Do you have demonstrated experience in developing brands and conceiving, executing, and implementing creative and effective marketing campaigns? Does the idea of driving results for a leading global provider of fitness equipment excite you? If so, we’d love to talk to you. We are seeking a Commercial Brand Marketing Manager to join the Global Marketing team. Under the direction of the Director of Commercial Marketing, the Commercial Brand Marketing Manager will own and drive the efforts for defining, developing, and implementing the brand strategy for the commercial segment and channels for Matrix Fitness. The successful candidate will be a creative, accomplished storyteller that is passionate about brand-building messaging and content that creates demand for our products and solutions. They will work closely with key stakeholders to create on-brand global solutions that help reach our company goals. They understand how to develop successful marketing campaigns across multiple different channels and have experience marketing to business-to-business audiences and diverse global Responsibilities: Support all elements of our comprehensive marketing program with these specific areas of focus: Channel marketing: · Bring the brand to life in the channels we actively support by merging brand identity with channel-specific needs to create captivating stories, campaigns, and supporting assets · Support company’s strategic priorities by creating promotional campaigns and tools to reach identified sub-segments of the commercial market Brand marketing: · Explore and incorporate new approaches to bring our customer-centric brand position to life including messaging, marketing collateral and training · Develop and execute strategic integrated B2B marketing campaigns targeted at growing revenue, customer engagement, retention and market share · Participate in the development of brand positioning, creative strategy, and marketing campaigns that drive brand awareness · Act as a strong brand advocate to ensure adherence to the guidelines and voice of the Matrix commercial brand strategy · Partner with subject matter experts to develop content in a variety of formats including blog posts and articles, eBooks, infographics, videos, etc · Work closely with the product training and education team to ensure best brand representation for all collateral and presentations · Ensure brand training is relevant and updated · Build and activate the brand ambassador program in a way that’s meaningful to the individual, brand and our customers · Identify opportunities to best support our global subsidiaries’ social media and content marketing programs for our commercial business · Support group education and programming, acting as a liaison between the group education team and product marketing teams to develop programming support and comprehensive marketing plans Sales support: · Work with global strategic account sales teams to identify areas where global marketing can better support their efforts with account-specific marketing · Create tools that help support our vertical sales teams globally, including sales kits or templates for channels of focus such as hospitality, athletics/performance, and/or medical Miscellaneous: · All other projects as assigned Requirements Education: · Minimum of four-year degree (or equivalent) in business, marketing, or other related field related. Experience: · A minimum of 4-6 years of experience in executing marketing strategies and programs · Experience developing and building brands and positioning for different segments · Proven project management abilities, with experience leading cross functional teams to achieve desired work product · Demonstrated experience in analyzing the market; developing and executing marketing strategies; and achieving results · Experience with B2B marketing preferred · Desire to exceed our customers’ expectations · Experience working with multiple geographies and global subsidiaries preferred · Experience managing project budgets Other Requirements: · Occasional travel may be required, domestic (1-2 times per year) and potentially international (~1 time per year) · Excellent organizational and computer skills required · Passion for fitness and/or active lifestyle Benefits: We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include: · Health & Dental Insurance · Company paid Life Insurance · 401(k) · Paid Time Off benefits · Product discounts · Wellness programs EOE/M/W/Vet/Disability

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