Global Digital Marketing Manager

1 month ago

Cottage Grove, United States Johnson Health Tech Companies Full time
Job DescriptionJob DescriptionDescription:


Position Overview:

We’re a leading global fitness company seeking a talented, passionate digital marketing manager to join our internal global marketing team. Under the direction of the vice president of global brand marketing, the digital marketing manager will lead our global brand website strategy to various audiences across a variety of channels and subsidiaries, including web content, global URL strategy, SEO and social media.


The ideal candidate would have experience managing web properties for international B2B and/or B2C websites to drive brand awareness and should have knowledge across the digital and online marketing ecosystem with a solid grasp of technical functionality within web infrastructure and interactive technology. A passion for all things digital marketing and a constant curiosity for innovations and idea generation along with a proven ability to improve digital experiences, identify opportunities and drive strategy through deep understanding and application of best practices, analytics, customer data and anecdotal feedback. This is a supervisory position.


Responsibilities:

Develop global strategy and oversee the execution of JHT’s global brand websites:

· The Digital Marketing Manager will work closely with (1) global marketing managers, who will provide overall marketing strategy; (2) the creative team, who will develop site/campaign content and visuals; (3) the development team to implement programs across our various digital properties; and (4) the in-house digital support team who will help execute the digital roadmap.

· Manage website marketing and product content to ensure the correct products are represented on each of the global brand websites per global subsidiary.

· Provide functional expertise, best practices, and recommendations regarding the execution of digital marketing campaigns. Apply expertise to demonstrate how digital communications can improve the reach and effectiveness of campaign content.

· Create, measure, analyze, and optimize marketing-related content performance in various digital communication channels, providing insights and key learnings to affiliated teams.

· Partner with the User Experience team on the management and evolution of digital branding elements incorporated across all our digital properties.

· Create, execute, and communicate global social media strategy and lead a small team of content creators in place to support the social media efforts.

· Contribute to thought leadership for the digital communications strategy.

· Ensure appropriate planning and resources are in place to accomplish goals.

· Gather, synthesize, and apply digital insights to inform campaign strategies. Develop campaign success metrics and track performance against goals.

· Derive relevant marketing insights to develop strategic recommendations and programs.


Provide guidance and best practices to global subsidiaries for digital service and programs:

· Act as the digital campaign expert for global subsidiaries, sharing best practices to amplify the reach and effectiveness of campaign content.

· Provide strategic digital education to global subsidiaries about digital marketing topics such as social media, website strategy, campaign execution, paid advertising, and more.


Manage the digital marketing team:

· Hire, mentor, and provide ongoing performance feedback to the digital support team.

· Set and manage monthly KPIs for the team; monitor progress weekly


Marginal Job Functions:

· Other projects as needed.

Requirements:

Education:

· 4-year degree in marketing, marketing research, communications, or related field required; or equivalent experience


Experience:

· Successful track record managing global websites, digital campaigns, SEO, content marketing, and social media.

· Experience defining creative and media strategy from brief through execution. (3+ years).

· Proven use of online analytics to interpret results, identify site opportunities, and drive strategic marketing decisions to maximize project effectiveness and overall customer experience.

· Working knowledge of HTML and CSS.

· Experience working in any Content Management System (CMS).

· Experience with AdWords and Google Analytics.

· Excellent project management skills and strong attention to detail. Ability to plan and anticipate challenges, manage resources, bring teams together, and maintain timelines.

· Skilled in analyzing and interpreting research results and their business impact and using the information to form marketing strategies, tactics, and integrated program recommendations.

· Proven experience leading cross-functional creative teams to achieve desired work products.

· Able to handle multiple projects simultaneously.

· 1+ years’ experience managing a staff, including hiring, training, and mentoring; helping to set and manage weekly and monthly performance tasks and indicators; and delivering performance feedback.


Other Requirements:

· Microsoft Office Suite required

· Valid driver's license required

· Occasional travel may be required



Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities.

Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs



EOE/M/W/Vet/Disability
#HP1

  • Global Brand Marketing Manager

    5 days ago

    Cottage Grove, Wisconsin, United States Johnson Health Tech Companies Full time

    Job DescriptionJob Summary:We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Johnson Health Tech Companies. As a key member of our global marketing team, you will be responsible for leading our global brand website strategy and overseeing the execution of digital marketing campaigns across various channels and...

  • Digital Marketing Strategist

    5 days ago

    Cottage Grove, Wisconsin, United States Johnson Health Tech Companies Full time

    Job DescriptionJob Summary:We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Johnson Health Tech Companies. As a key member of our global marketing team, you will be responsible for leading our global brand website strategy and overseeing the execution of digital marketing campaigns across various channels and...

  • Digital Marketing Manager

    19 hours ago

    Cottage Grove, Wisconsin, United States ESKER INC Full time

    About the RoleWe are seeking a highly skilled Digital Marketing Manager to join our team at Esker Inc. as a key member of our digital team. As a Digital Marketing Manager, you will play a critical role in driving the performance of our US website, ensuring keyword rankings, web traffic, conversions, and user experience are healthy and trending upward.Key...

  • Digital Account Manager

    4 weeks ago

    Downers Grove, United States Digital Initiatives LLC Full time

    Job DescriptionJob DescriptionCompany Overview: Digital Initiatives is the technology and venture arm for a family owned private equity group, BP Capital, based in Downers Grove, Illinois. BP Capital has a wide-ranging portfolio of companies that range from financial services to logistics.Role Summary: Digital Initiatives has been tasked with setting up...

  • Commercial Brand Marketing Manager

    3 months ago

    Cottage Grove, United States Johnson Health Tech Companies Full time

    Job DescriptionJob DescriptionDescription:Position Overview:Are you passionate about brand marketing? Do enjoy working in a fast-paced, team-oriented environment, like to be challenged and value the opportunity to make a difference? Do you have demonstrated experience in developing brands and conceiving, executing, and implementing creative and effective...

  • Commercial Brand Marketing Manager

    3 months ago

    Cottage Grove, United States Johnson Health Tech Companies Full time

    Job DescriptionJob DescriptionDescription:Position Overview:Are you passionate about brand marketing? Do enjoy working in a fast-paced, team-oriented environment, like to be challenged and value the opportunity to make a difference? Do you have demonstrated experience in developing brands and conceiving, executing, and implementing creative and effective...

  • Digital Product Manager

    2 weeks ago

    Cottage Grove, United States Summit Credit Union Full time

    JOB REQUIREMENTS: Description Summary The Digital Product Manager acts as liaison for members and staff, steering the development team in crafting software solutions that are most beneficial to business and user needs. The role involves managing digital products for Summit\'s platforms, discerning customer differences to meet their requirements, applying...

  • Senior IT Manager, Marketing

    4 weeks ago

    Cottage Grove, Minnesota, United States Renewal by Andersen Full time

    Description & RequirementsRENEWAL BY ANDERSEN SUMMARY:Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a...

  • Brand Marketing Manager for Commercial Sector

    2 weeks ago

    Cottage Grove, Wisconsin, United States Johnson Health Tech Companies Full time

    Brand Marketing Manager for Commercial SectorAre you enthusiastic about brand marketing? Do you thrive in a dynamic, collaborative environment and appreciate the chance to create an impact? If this resonates with you, we would be eager to connect.We are on the lookout for a Brand Marketing Manager to become a part of our Global Marketing team. This position...

  • Digital Marketing Intern

    4 weeks ago

    Downers Grove, United States Lever Full time

    We are Lever - a marketing agency that stands at the intersection of experience and innovation. Lever is a place where the expertise of industry vets harmonizes with the latest advancements in advertising technology. Our focus? Spotlighting our clients, the true protagonists of our success narratives.Our team is a dynamic collective of individuals, united in...

  • Digital Product Manager 1

    4 weeks ago

    Cottage Grove, United States Summit Credit Union Full time

    Summary The Digital Product Manager acts as liaison for members and staff, steering the development team in crafting softwaresolutionsthat are most beneficial to business and user needs. The role involves managing digital products for Summit’s platforms, discerning customer differences to meet their requirements, applying best practices in digital...

  • Digital Marketing Strategist

    4 days ago

    Downers Grove, Illinois, United States Duly Health and Care Full time

    About the RoleWe are seeking a highly skilled SEO Specialist to join our team at Duly Health and Care. As a key member of our marketing team, you will be responsible for developing and implementing effective SEO strategies that drive digital brand awareness and website traffic.Key ResponsibilitiesDevelop and Implement SEO Strategies: Create and execute...

  • Senior IT Manager, Marketing

    4 weeks ago

    Cottage Grove, United States Renewal by Andersen Full time

    Description & Requirements RENEWAL BY...

  • Senior IT Manager, Marketing

    3 days ago

    Cottage Grove, Minnesota, United States Andersen Full time

    Job SummaryThe Senior IT Manager, Marketing & Inside Sales Capabilities is a key leadership role responsible for developing and driving the execution of a strategic IT roadmap for the Renewal by Andersen Division across marketing and inside sales. This leader will partner with Renewal by Andersen Division leaders, including Marketing, Inside Sales, and...

  • Website Marketing Manager

    3 weeks ago

    Elk Grove Village, United States Global Technical Talent Full time

    Website Marketing Manager Contract Duration 12 Months Job Description: As a member of Digital & Direct Marketing, the Website Marketing Manager supports the growth of the US Private Wealth business as a Website Coordinator. The position will be responsible for ownership over US Private Wealth website strategy, content, and execution. You'll work with key...

  • Integrated Marketing Communications Specialist

    3 weeks ago

    Maple Grove, United States African-American Marketing Association Full time

    Boston Scientific is seeking an Integrated Marketing Communications Specialist , who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate existing physicians and other...

  • Global Product Marketing Director, CVI

    2 weeks ago

    Maple Grove, United States Boston Scientific Full time

    Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest...

  • Global Product Marketing Director, Arterial

    1 month ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Additional Location(s): N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest...

  • Global Product Marketing Director, Arterial

    2 months ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Additional Location(s): N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit- High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools,...

  • Global Marketing Director, Structural Heart Valves

    2 weeks ago

    Maple Grove, United States Boston Scientific Full time

    Additional Locations:US-MN-Maple Grove; US-MN-Arden Hills; US-MN-Minneapolis Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health...