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Media Buyer

2 months ago

Los Angeles, United States SASSO Agency Full time

OVERVIEW:

SASSO Agency is looking to add an analytical, forward-thinking Media Buyer to our team. As a Media Buyer, you will be counted on as an important contributor to the success of our agency, supporting our media department as well as working with all other agency departments. The Media Buyer is responsible for ensuring the agency is meeting our clients’ media needs and working to fulfill all key functions of the media team. You will share the media team’s goal of ensuring we are delivering success for our clients and maximizing their budgets across all appropriate channels.

You will be constantly solving problems, working with team members, and communicating with vendors/reps to drive projects to completion and accomplish goals. You will be expected to work collaboratively in a group setting as well as individually to hit deadlines and produce work that is on-point with our goals and objectives.

SASSO promotes an environment where our all of our employees are continually learning and staying up to date on the latest marketing news, trends, and techniques in order to provide the best work for our clients. Attention to detail, exceptional organizational skills, exceptional communication skills (both verbal and written), and timeliness are extremely important to excel in this position.

Employment includes:

·

Competitive salary

·

Paid Holidays

·

Paid vacation

·

Sick leave

·

Flexible schedule

· Flexibility for remote work

·

Continuing education

·

Team-building events

·

Annual retreat

·

Flexible lunch schedule

·

Casual dress code

·

Room for growth within the agency services

·

Amazing work environment

·

Healthcare Benefits including Dental & Vision

Requirements:

Media Buying experience

Background in advertising, marketing, and communications

Bachelor’s degree in mass communications, business administration, or marketing preferred

Excellent written and oral communication skills

Commitment to working in a team-based environment

A keen attention to detail and budgetary restraints

Awareness of creative processes and techniques – including digital platforms

Strong strategic, analytical, and organizational skills

A proactive attitude, and a willingness to learn and take initiative

Time-management skills for logging hours for tasks

Proficient in media buying, researching, and planning software such as Strata, Nielsen, Arbitron, and others

The ability to work under pressure and tight timelines and assimilate large quantities of information quickly, while maintaining attention to detail, drive, and flexibility

Resilience, to enable you to deal with problems and constructive criticism

Technologically savvy and up to date in all of the latest trends in your area of expertise

Ability to travel, if/when necessary, as needed

Familiar with project management and office communication tools a plus (Workamajig, Dropbox, Google Docs, Slack, etc.)

Proficient use of Microsoft Office Products (Word, Excel, PowerPoint, etc.)

ROLE RESPONSIBILITIES

Market Research & POV’s:

Research and build media decks for current and prospective clients

Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define target audiences and campaign requirements

Use Rankers to make informed media recommendations and plan buys

Research and develop strategies for both traditional media as well as digital and social media

Develop sound rationale for media decks and/or detailed strategy documents for clients

Present media decks to current and prospective clients

Media Planning & Strategy:

Attend and lead rep meetings and calls

Negotiate rates and added value with reps and vendors to ensure the most cost-effective buys for our clients

Build detailed media plan flowcharts

Ensure media plans strategically optimize each client’s budget

Manage client budgets and monitor campaign costs and ROI to pivot strategies as needed

Media Placement:

Develop detailed Buy Summaries and Buy Recaps for clients on an ongoing basis

Ensure completion of Media Authorization forms for clients

Initiate and fulfill Insertion Orders for client buys

Confirm buys with reps and vendors in alignment with media plans

Track, analyze, and summarize advertising data such as views, click-through rates, engagement, and conversion rates for client campaigns

Continuously monitor audience and media trends, practices, and new technologies

Traffic & Creative Instructions:

Coordinate with Account Manager and Creative Team to plan project tasks and deadlines, ensuring that deadlines are met for timely media placement

Work with Account Manager and Creative Team to ensure all creative for media placements is fulfilled and organized for buys

Systems & Processes:

Adhere to agency systems and processes to help ensure optimum workflow

Maintain clear and timely communication with internal teams and clients

Work in the appropriate agency software and cloud-based systems for project management, communication, and file sharing including Workamajig, Dropbox, Harvest, Slack, and others

Utilize a variety of programs to create media decks, recaps, etc. including the Microsoft Office Suite (Excel, PowerPoint, Word, Outlook), Google Suite (Sheets, Docs, etc.), Keynote, and others as required

Maintain proficient working knowledge to utilize all appropriate media buying, researching, and planning software such as Strata, Nielsen, Arbitron, and others as well as various platforms and software for digital media buying

Proofread media decks, advertising materials, client communication, etc. as needed to ensure quality

EXPECTATIONS:

Support the goals of SASSO Agency’s media department, working

both individually and in a team-based atmosphere

Use research and media planning tools to consistently

ensure the most cost-effective buys

to optimize each client’s budget

Understand each

client’s target audience, budgetary constraints, and geographic limitations

to build efficient media strategies

Build and maintain

strong working relationships with reps and vendors

The role requires flexibility and ability to

navigate ambiguity and deadlines under pressure and conflicting requests

Be solutions-driven and forward-thinking

ALWAYS

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