Media Research Planner

4 weeks ago

Los Angeles, United States Bloom Ads Global Media Group Full time
Job DescriptionJob Description

Media Research Planner

The Media Research Planner is responsible for conducting comprehensive research and analysis to guide media planning and buying strategies. This role involves evaluating media channels, understanding audience behaviors, and providing actionable insights to optimize media campaigns for maximum effectiveness.

Key Responsibilities: 

Conduct Market Research:

○       Analyze market trends, consumer behaviors, and competitive landscape.

○       Gather and interpret data from various sources, including media reports, surveys, and audience metrics.

Audience Analysis:

○       Define target audiences and segment them based on demographics, psychographics, and behavioral data.

○       Utilize tools and databases to assess audience reach and engagement across different media platforms.

Media Planning:

○       Develop strategic media plans that align with the client's marketing goals and objectives.

○       Recommend media channels (TV, radio, digital, print, etc.) and allocate budgets effectively to maximize ROI.

Data Analysis and Reporting:

○       Analyze campaign performance data and provide insights on effectiveness and areas for improvement.

○       Create detailed reports and presentations for clients and internal stakeholders.

Collaboration:

○       Work closely with media buyers, creative teams, and account managers to ensure seamless execution of media plans.

○       Communicate research findings and recommendations clearly to stakeholders.

Tool Utilization:

○       Utilize research tools and software such as Nielsen, ComScore, or similar analytics platforms.

○       Stay updated on emerging tools and technologies in media research.

Budget Management:

○       Monitor and manage media budgets to ensure cost-effective spending.

○       Analyze financial reports to track spending against the budget.

Trend Monitoring:

○       Stay informed about industry trends, media innovations, and shifts in consumer behavior.

○       Adapt strategies and recommendations based on evolving trends.

Note: This job description is intended to convey information essential to understanding the scope of the position and is not exhaustive. Duties may be modified or added based on the needs of the organization.

 Qualifications:

●       Bachelor’s degree in Marketing, Advertising, Media Studies, Statistics, or a related field.

●       Proven experience in media research, media planning, or a similar role.

●       Proficiency in research and analytics tools (e.g., Nielsen, ComScore).

●       Strong analytical skills with the ability to interpret data and generate actionable insights.

●       Excellent communication and presentation skills.

●       Ability to work collaboratively in a fast-paced environment.

●       Detail-oriented with strong organizational skills.

​​​​​​​Preferred Skills:

●       Experience with advanced data analysis tools and software.

●       Familiarity with digital media platforms and social media analytics.

●       Knowledge of marketing automation and CRM systems.

Compensation Range: $62,500 - $85k a year Depending on Experience

This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.

Company DescriptionAbout the Company:

Bloom offers an agency life in a family-oriented environment. And don’t worry... it’s not all about the work. We also love to play. Our culture prides itself not only on insight, innovation, and results but also on growing and expanding our breadth of knowledge through fun team-building activities. The position offers competitive compensation and full benefits. To apply, please send your resume, cover letter, and salary requirements to hr@bloomads.com.

Bloom will invest in you, your wellness, and your future.
•\tFull medical benefits, including health, dental and vision coverage
•\tGenerous vacation policy
•\t12 Paid Holidays + WFH Fridays (workday ends at 2 pm)
•\tCompany contribution to employee 401(K)
•\tCompany-paid volunteer hours
•\tProfessional development program

Extras
•\tFree snacks (mostly healthy)
•\tSundae Thursdays (Yep, ice cream sundaes on Thursdays) or another fun treat
•\tMonthly lunch and learns
•\tQuarterly town hall meetings with lots of food and prizes
•\tTeam parties and celebrations

Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology and analytics to deliver the most comprehensive, highest-performing media solutions on the market. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100+ markets worldwide.

We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you

Note: Travel to and from client and vendor sites in a personal vehicle may be required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated.Company DescriptionAbout the Company:\r
\r
Bloom offers an agency life in a family-oriented environment. And don’t worry... it’s not all about the work. We also love to play. Our culture prides itself not only on insight, innovation, and results but also on growing and expanding our breadth of knowledge through fun team-building activities. The position offers competitive compensation and full benefits. To apply, please send your resume, cover letter, and salary requirements to hr@bloomads.com.\r
\r
Bloom will invest in you, your wellness, and your future. \r
•\tFull medical benefits, including health, dental and vision coverage\r
•\tGenerous vacation policy\r
•\t12 Paid Holidays + WFH Fridays (workday ends at 2 pm) \r
•\tCompany contribution to employee 401(K) \r
•\tCompany-paid volunteer hours\r
•\tProfessional development program\r
\r
Extras\r
•\tFree snacks (mostly healthy)\r
•\tSundae Thursdays (Yep, ice cream sundaes on Thursdays) or another fun treat\r
•\tMonthly lunch and learns\r
•\tQuarterly town hall meetings with lots of food and prizes\r
•\tTeam parties and celebrations\r
\r
Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology and analytics to deliver the most comprehensive, highest-performing media solutions on the market. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100+ markets worldwide.\r
\r
We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you\r
\r
Note: Travel to and from client and vendor sites in a personal vehicle may be required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated.

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