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Manager, Digital Media
2 months ago
At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here
Job Description
Summary: Great opportunity to join Fortune Brands Innovations' Digital Media Center of Excellence leading both DTC and Retail channels. The Manager, Digital Media, will have 7 plus years of proven experience in digital media planning, buying, and optimization, preferably in a retail or e-commerce environment. Additionally the successful candidate will manage a team of 3 and must have 2-4 years of experience of experience directly managing others.
Status and Location: This role is open to fully remote candidates (who must live within the United States) OR is available as a full-time Hybrid role with presence in the office (3 days per week, Tue-Wed-Thu, with the ability to work remotely Mondays and Fridays) in any of the following locations:
- North Olmsted / Cleveland, OH
- Maumee / Toledo, OH
- Deerfield / Chicago, IL
- Oak Creek / Milwaukee, IL
Key Responsibilities:
- Develop and execute comprehensive digital media strategies to effectively reach target audiences and achieve business objectives for both DTC and retail channels.
- Manage and optimize paid media campaigns across various platforms such as Amazon, Home Depot, Lowes, Walmart, Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, and other relevant channels.
- Monitor campaign performance metrics, analyze data insights, and provide actionable recommendations to improve campaign effectiveness and ROI.
- Collaborate with cross-functional teams including marketing, creative, e-commerce, and product development to align paid media initiatives with overall marketing objectives and brand messaging.
- Stay updated on industry trends, emerging technologies, and best practices in digital advertising to continuously innovate and enhance campaign performance.
- Conduct competitive analysis and market research to identify opportunities for growth and differentiation in the digital media landscape.
- Manage relationships with external agencies, vendors, and media partners to ensure effective execution and delivery of paid media campaigns.
- Prepare regular reports and presentations to communicate campaign results, insights, and recommendations to key stakeholders.
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Proven experience (7 years) in digital media planning, buying, and optimization, preferably in a retail or e-commerce environment managing monthly budgets of over $100k.
- Must have experience with Retail Media including selling products on major ecommerce platforms like Amazon, Home Depot, Lowes, Walmart, etc.
- Must have Direct-to-consumer experience.
- Strong understanding of digital advertising platforms including but not limited to Google Ads, Facebook Business Manager, Instagram Ads, Twitter Ads, etc.
- Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or similar platforms to track campaign performance and extract actionable insights.
- Excellent communication skills with the ability to articulate complex ideas and strategies effectively to diverse stakeholders.
- 2-4 years of experience directly managing others.
- Detail-oriented with strong analytical and problem-solving abilities.
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced environment.
- Experience with A/B testing, audience segmentation, and campaign optimization techniques.
- Familiarity with retail industry trends, consumer behavior, and digital marketing best practices.
Additional Information
At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates' feeling of belonging at work.
Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more
Equal Employment Opportunity
FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations
FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information.
