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Paid Digital Media Buyer

3 months ago


North Palm Beach, United States Vitaver & Associates Full time

12500 - Paid Digital Media Buyer (onsite) - Juno Beach, FL Start Date: ASAP Type: Temporary Project Estimated Duration:12 months with possible extensions Work Setting: 100% of the time at the Client's site. No telecommuting or remote work. This is a non-negotiable requirement from the Client Required: •Availability to work 100% of the time at the Client's site in Juno Beach, FL(required); •Expert-level experience in the buildout and setup of digital ad campaigns on Meta, Google Ads, YouTube, programmatic, streaming audio, and LinkedIn; •Experience executing campaigns, managing media budgets, pacing to goal, and driving KPIs; •Experience with major paid digital advertising platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, Simplifi programmatic platforms, and ad servers; •Experience with data analysis and visualization tools; •Experience with website tagging and tracking implementation, using tools like Google Tag Manager and Adobe Launch; •Experience with paid digital marketing metrics and KPIs, including CTR, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS); •Bachelor's degree in marketing, advertising, business, or a related field. Preferred: •Experience with Power BI; •Master's degree. Responsibilities: •Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising; •Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs); •Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases; •Identify trends, patterns, and actionable insights from data analysis to improve ad placement strategies and maximize campaign performance continually; •Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS); •Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners; •Collaborate closely with creative teams to align ad creatives with optimized ad placements, ensuring a consistent brand message, visual appeal, etc. Why apply? •Gain experience with one of the world's best energy companies; •Work with a great team of professionals and learn the newest technologies and approaches; •Enjoy our Client's wonderful campus with top-notch facilities for work and recreation; •Benefit from multiple project extensions and an opportunity to apply full-time after your contract is successfully completed; •Receive advice from Vitaver consultants who are already working at our Client's site; •Get extra cash by participating in the Vitaver Successful Completion Bonus Program; •Always get paid in full and on time.