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Social Media Strategist
1 month ago
Are you ready to work for a locally owned company with a long-standing history of stability and growth? As a Social Media Strategist, you will join a supportive team of creative and impactful marketing professionals dedicated to drive success for our 200+ franchise wash locations and innovative car wash equipment company.
What can Tommy's offer you?
- Base pay and eligibility for annual profit-sharing bonus
- Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
- 401k match and complimentary financial planning services
- Paid time off and paid holidays
- Opportunity for continued education and tuition assistance
- Valuable learning and development program
- Significant ability to grow internally for motivated and strong performing team members
- Fun, energetic, family-oriented work culture with an emphasis on team member morale
- Growing nationwide brand / presence
- Develop and implement a video strategy to increase online presence, engagement and reach for all company accounts including Facebook, Instagram, SnapChat, YouTube, TikTok, OTT, OOH, and expand to other relevant platforms as appropriate.
- Support internal teams by finalizing and communicating the creative direction for video content that will trend and bring international brand recognition. This role is a guide for the Creative Department who is in charge of content creation.
- Work with our SEO specialist to manage and optimize organic video strategy for all company accounts.
- Analyze video results and provide evidence-based optimizations to continuously improve marketing efforts and report monthly results to all stakeholders.
- Monitor and stay up-to-date on video trends and changes in the social media platforms to ensure that the company is utilizing the latest strategies and techniques.
- Conduct regular competitor analysis to identify opportunities for improvement and innovation in social media strategies.
- Collaborate with key stakeholders to understand their business goals, target audience, and key messages, ensuring video strategies align with their overall marketing objectives.
- Join and work alongside of a team of digital experts in bringing international success in paid and organic media to all markets.
- Stay current on the latest paid media trends and best practices
- Other duties as assigned; duties and responsibilities may change at any time with or without notice.
- Bachelor's degree in marketing or equivalent experience
- 2+ years of paid media experience
- Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
- Familiarity with Digital Marketing Metrics and KPIs
- The desire for continued education in the ever-changing digital landscape
- Google Analytics Certification
- Preferred Education and Experience
- Experience with Customer Data Platform (CDP)
- Knowledge of Looker Studio/Google Data Studio
- Technical savvy and proficient in Microsoft Office, including Excel
- Excellent written and oral communication skills
- Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
- Strong organizational and time management skills; ability to multitask and prioritize workload
- Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
- High level of integrity and dependability with a strong sense of urgency and results-orientation
- Views customer care as high priority; exhibits a positive can-do attitude
- Displays a strong initiative and drive to identify gaps and fill them
This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation.
To successfully perform the essential functions of this job, team member must be able to:
- Work and commute in all weather conditions
- Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
- Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
- Work in a fast-paced environment where they will often be multitasking
- Move about inside the office to access standard office equipment
- Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
- Remain in a stationary position 50%+ of the time, alternating between sitting and standing
- Ability to move and lift up to 30 pounds
- Drive between company locations and/or vendors or suppliers as needed while on job
Overview of Tommy's Family of Companies:
Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.
Tommy's Express Operations consists of eleven Tommy's Express car wash locations in the following states, Michigan (8), Ohio (1), Florida (1), Texas (1). This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year.
Tommy Car Wash Systems ("TCWS") is the power behind our Tommy's Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy's Express and Tommy Car Wash Systems make up the Tommy's Corporate brand, headquartered in Holland, MI.