Director of Analytics

4 months ago

Atlanta, United States Stripe Theory Full time
About Stripe:

Stripe Theory is a digital agency of data-driven marketers, communication strategists, and analysts. As interpreters of data, we use insights to inform and fuel strategies across PR, communications, marketing, and digital landscapes.

About ACC:

Stripe is an acquisition of ACC - Acceleration Community of Companies. ACC is an integrated team of cutting-edge media, marketing, and communications companies, offering best-in-class marketing solutions where strategy, technology and creativity converge.

Position Overview:

We are seeking a dynamic and experienced Director / Senior Director of Marketing Analytics to add to our team. This leader is responsible for advancing our data-driven marketing capabilities through the effective evolution of our Analytics practice and platforms. The right-fit leader has technical knowledge, thinks big-picture, can tell a compelling data story, and is an effective builder-of-teams. They also have hands-on experience working with advertising and PR data, such as paid social, paid search, social conversation and traditional media mentions. The Director / Senior Director of Analytics is responsible for evolving the reports and dashboards we use to show both the impact of our Marketing and for uncovering and addressing opportunities for our organization to better fuel growth and achieve targets.

Responsibilities:
  • Lead the development of the Marketing Analytics function and mentor a team of analysts.
  • Drive compelling communication and reporting of the Marketing team's performance against targets, and present complex insights effectively to stakeholders, including senior executives.
  • Key communicator of Marketing’s impact to the business; offering process improvements & opportunities for innovation.
  • Own reporting workflows from start to finish, developing measurement frameworks that tie to business goals and guiding analysts in implementing for clients.
  • Help drive automation and aggregation of data sources into data warehouses and data visualization tools.
  • Proactively guide analysts in report formatting, quality assurance and data storytelling.
  • Oversee the entire lifecycle of AI tool development, from ideation to deployment, ensuring alignment with the company’s strategic goals and client needs.

Required Skills & Experience:
  • 5+ years of total analytics experience, 2+ years of experience in a Marketing Analytics leadership role at an agency.
  • Exceptional communicator, comfortable presenting to executives.
  • Functional knowledge of relational databases, Tableau, SQL/Python/similar; advanced Excel, data modeling and analysis skills.
  • Strong data visualization experience.
  • Report writing and development skills.
  • Passion for data and analysis; comfortable working with large data sets.
  • Highly collaborative style with effective influence skills; a team player, comfortable working with cross-functional stakeholders.
  • Exceptional leadership capabilities. Proven ability to grow and develop top analytics talent.

Bonus Skills & Experience:
  • Tableau dashboard building expertise is a big plus.
  • Expertise building and maintaining data warehouses is a big plus.
  • Experience with social listening tools is a big plus (Brandwatch, Talkwalker, Synthesio, Netbase, etc).
  • Experience with media listening tools is a big plus (Cision, Critical Mention, Muckrack, LexisNexis, etc).

Stripe Theory is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

About Stripe Theory:

We are a digital marketing agency focused on growing brands through data, storytelling and strategy. We started Stripe Theory on the belief that a data-first, cross-trained and discipline-agnostic approach to marketing and strategy could deliver greater client value and innovation at a lower cost. At Stripe Theory, we embrace the chaos of marketing and use data to navigate the noise. This is how we operate at the cusp of what is next.

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