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Marketing and Communications Manager
4 months ago
ABOUT MERIDIAN PCS
Meridian is a PreK-8th grade school located in Washington DC’s vibrant U Street Corridor. Our mission is to inspire a passion for learning in our students and to help them build their self-confidence and self-respect through academic achievement. Our 650+ students are a diverse mix of African-American, Latino, Asian, African, and White students. Almost 30% of our students are English language learners, and we have one of the largest Hispanic populations in DC charter schools. We are committed to building a community of teachers and staff who reflect the rich diversity of our student body. Our middle school campus serves nearly 200 students in the Columbia Heights neighborhood in grades 6-8.
Meridian is committed to serving families from our local communities; and one-third of our students live within a half mile of the school. The U Street Corridor was once the heart of black culture in DC and offers a tangible historical archive for our students, and Columbia Heights is one of the most racially and economically diverse neighborhoods in the District. We are also proud of the fact that Meridian is a school of choice for parents— all eight wards of the city are represented among our student population.
Meridian’s strengths include two beautiful and historic campuses, with nearby outdoor and recreational grounds; state of the art technology for students and teachers; updated and aligned curricula; an academic program laser-focused on student growth, achievement, and social-emotional development; extensive professional development and support for teachers and leaders; and a school culture grounded in student achievement, collaboration, and student-centered learning.
As Meridian prepares to celebrate its 25th year in education the Marketing and Communications Manager will plan an integral part in sharing and elevating the Meridian story, and brand both internally and externally with families and community stakeholders in the District and beyond.
Join us as we continue to take Meridian from good to great For additional information about Meridian visit mpcs-dc.org .
ABOUT THE POSITION
Meridian seeks a Marketing and Communications Manager to develop and implement strategic marketing and communication plans to enhance the Meridian brand, promote school events, initiatives, achievements, and engage target audiences. The Marketing and Communications Manager is a key member of the family engagement team who collaborates interdepartmentally to design and manage Meridian’s marketing and communications. Reporting to the Director of Development, Community, and Family Engagement, the ideal candidate will bring demonstrated experience designing, managing and executing innovative marketing and communications projects. This is a full time 12-month salaried position.
The specific responsibilities for the Marketing and Communications Manager include, but are not limited to:
External Communication Projects, including:
Developing a strong marketing and messaging strategy for Meridian, engaging stakeholders in the process
Creating high-quality materials, both written pieces and visuals, to ensure consistent organizational messaging
Managing school website, including drafting content and graphics, and assisting with website redesign project (currently in progress)
Drafting and designing communications for diverse audiences, such as e-newsletters, flyers, brochures, etc.
Pursuing outlets for media placements and coverage
Preparing and disseminating press releases
Serving as media contact for the organization and managing all logistics associated with media visits
Developing overall social media strategy and plan, ensure successful implementation and evaluation of strategy
Maintaining the school brand: standardized design for all materials, including school merchandise, newsletters, communication templates, brochures, and other print and web development and outreach materials
Creating high quality visuals to attract potential families and staff to Meridian
Creating and editing internal and external communications
Digital Marketing Strategy, including:
Design and produce compelling content to boost Meridian’s social media presence
Creates content for campus-based and school-wide newsletters, parent communications, and social media platforms
Manages daily engagement on Facebook, Twitter, Instagram, and other social media platforms
Coordinates social media marketing campaigns for student recruitment events; Open House Night, recruitment fairs, and other recruiting events
Collaborates with teachers and other staff for the purpose of content creation
Development-focused priorities, including:
Drafting content and designing materials for fundraising appeals in coordination with development team
Creating promotional materials for fundraising initiatives
Assisting in preparing presentations for internal and external meetings
Internal Communications, including:
Standardizing design for all organizational materials including publications, merchandise, website, and outreach materials
Taking high-quality photos and video of school events, students, and staff
Managing marketing assets including edited videos, raw video footage, and photography
Ensures consistent brand voice, vision, and aesthetic are achieved
Manages all internal department relationships and project needs for the communications team
Creates a marketing plan and materials related to student achievement, school-wide events, student and staff recruitment, and community-based partnerships
Attends family engagement and other school-based events
Working hours include evenings outside of regular school hours to support school-wide, 2-3 times per month
QUALIFICATIONS
Successful candidates will possess the following qualifications:
Educational Background and Work Experience
Bachelor’s degree in marketing, public relations, communications, or relevant field
Minimum of two years professional experience or relevant internships
Experience in working with diverse communities and/or in diverse educational settings
Knowledge, Skills, and Characteristics
Keen understanding of design systems and brand development
Proven experience in marketing and communications, with a track record of successful campaigns that attract and retain students, parents/guardians, and the community
Proficiency with graphic design software (Adobe Creative Suite, Canva, or similar graphic programs), digital marketing tools, social media platforms, content management systems, and analytics
Ability to work within the guidelines of established brand identity and voice
Exceptional organizational skills to manage multiple projects in a time-sensitive environment
Experience publishing written and visual web content
Photography or videography experience
Strong written and verbal communication skills
Ability to manage competing priorities
Detail oriented, with the ability to produce quality work while meeting deadlines
Strong interpersonal skills with a passion for creative storytelling
Loves to collaborate and is an excellent team player
Spanish language skills are a plus
HOW TO APPLY
Do you believe that every child deserves the right to a high quality education? Do you want to prepare students for unlimited global opportunities? Apply today
NO PHONE CALLS PLEASE.
Meridian Public Charter School is an Equal Opportunity Employer. The School’s EEO policy prohibits discrimination in employment based on race, color, religion, national origin, disability, sex, age, sexual orientation, marital status, or any other basis prohibited by applicable law. Meridian PCS prohibits discrimination against individuals with disabilities and will reasonably accommodate applicants with a disability, upon request, and will also ensure reasonable accommodation for employees with a disability. Under this policy, equal employment opportunity is required in recruitment, hiring, training and development, promotion, termination, compensation, benefits, and all other terms, conditions, and privileges of employment as required by applicable law.
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