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Digital Acquisition Analyst

2 months ago

Baltimore, United States Choice Hotels Full time

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Digital Acquisition Analyst

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locations

North Bethesda MD - Corporate Headquarters

time type

Full time

posted on

Posted 2 Days Ago

job requisition id

R17665

Who are we looking for? Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our

Digital Acquisition Analyst

in the

Digital Marketing Department . This department is responsible for running paid and organic media activities. As a key member of our Digital Marketing team, you will directly support the growth and development of key digital marketing channels to drive customers to more than 6,800 hotels around the world. The Analyst will help grow visibility and performance from digital marketing channels such as Affiliate, social, display, and other emerging channels, to grow ChoiceHotels.com revenue contribution. Are you a digital savvy marketer, who has a strong attention to detail? We invite you to apply today for our Digital Acquisition Analyst role today and

#MakeItYourChoice . Your Responsibilities Support publisher outreach to grow and retain high-value publishers both in and out of platform in partnership with agency partners.

Develop and master technical understanding of the Affiliate and digital media program, including tracking, analytics, feed management and more.

Support evolving payment strategy to grow channel contribution while increasing program efficiency.

Create reporting insights from ad hoc requests.

Support efforts to enhance messaging and creative development.

Conduct campaign analysis to monitor performance and trends to maximize affiliate and digital performance.

Support development of partner communications to drive awareness and preference to Choice Hotels performance marketing programs.

Support management of agency and platform partnerships.

Keep pace with emerging trends in digital marketing including search engine, meta search, search marketing and affiliate industry trends and developments.

Your Experience, Skills & Competencies Bachelor’s degree in Marketing, Advertising or Communications, or related field, from a four-year college or university.

At least 1-3 years’ experience in digital marketing for performance-driven marketing channels.

Knowledge of major digital marketing tools, web analytics tools and site traffic monitoring tools.

General knowledge of hotel/travel industry preferred.

Understanding and knowledge of traditional media such as Display, Social, Mobile, Online Radio and Online Video is a plus.

Strong, proven experience in digital media tactics, media planning, and execution.

Ability to learn new programs quickly with a strong interest in technology and emerging platforms.

Demonstrated passion and skills in qualitative and quantitative problem solving.

Understanding of technical requirements and the ability to speak with IT team and translate their needs to internal constituents and agency partners.

Skills Strong verbal, written and listening communication skills.

Strong interpersonal skills and demeanor.

Strong organizational skills and ability to multi-task and meet deadlines.

Extremely strong attention to detail and

accuracy.

Proficient in the use of Excel and PowerPoint

Proficient in MS Office applications such as Outlook and Word.

Abilities Ability to drive results and ensure accountability in a team-oriented and cross-functional environment.

Ability to work independently and collaboratively.

Ability to develop and manage successful internal and external relationships.

Ability to uphold Choice’s Values: Be Bold, Be Quick, Listen, Be Curious, Show Integrity

Your Team This is an individual contributor role that will report to the Manager, Digital Acquisition. You will collaborate with the broader digital marketing team, agencies, and cross functional departments on a regular basis. Your Work Location As our Digital Acquisition Analyst, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels. Right now, our associates in corporate headquarters are working in a hybrid environment,

up to 4 days per week in the office

and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs. About Choice Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business. Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

About Us

We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them.

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