Marketing | Senior Email Marketing Specialist

3 days ago

Inglewood, United States Lemonlight Full time

Lemonlight launched in 2014 with a mission to make marketing videos accessible to small/midsize businesses in a market that catered to large brands. Since then, we've become one the largest branded content providers in the world We've worked with over 3,500 brands and are now serving a range of clientele from small businesses to the world's biggest brands like Amazon, AirBnB, KFC, and Uber.

After revolutionizing how video is bought and sold, we're now marrying the art of science and video production. Our mission is to transform and elevate the video production experience for industry professionals and our clientele. We set a new industry standard by introducing a digital platform that enables our customers to order, create, and track their projects seamlessly. We look forward to continuing to innovate in the space and delight our clients-we're just getting started

THE JOB

We are seeking a skilled B2B Email Marketing Manager to lead our email marketing campaigns aimed at business customers. As the B2B Email Marketing Manager, you will be responsible for developing and executing email marketing strategies that drive engagement, retention, and revenue growth. You will work closely with the sales and marketing teams to develop email campaigns that effectively communicate the value of our products and services to our business customers.

***Please be aware this is an in-office position working at our headquarters in Inglewood, CA.

WHAT YOU'LL DO

  • Develop and implement B2B email marketing campaigns that drive customer acquisition, engagement, and retention.
  • Collaborate with the sales and marketing teams to develop compelling email content that aligns with our brand voice and effectively communicates the value of our products and services to business customers.
  • Manage email lists, segmentation, and targeting to ensure optimal performance.
  • Analyze and report on email marketing metrics, including open rates, click-through rates, conversion rates, and revenue generated.
  • Own and regularly update email reporting metrics and KPIs at a detailed level.
  • Continuously optimize email campaigns through A/B testing and other tactics to improve performance and drive revenue growth.
  • Synthesize email performance data into clear insights and provide actionable recommendations for optimizing the email channel.
  • Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets.
  • Stay up-to-date on B2B email marketing best practices and industry trends to identify new opportunities for growth.
  • Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.
WHAT YOU'LL BRING
  • Bachelor's degree in marketing, communications, or a related field.
  • 3+ years of experience in B2B email marketing, preferably in a technology or software company.
  • Strong understanding of B2B email marketing best practices, including segmentation, personalization, and automation.
  • Experience with email marketing platforms (e.g., Marketo, Pardot, etc.) and CRM systems (e.g., Salesforce, HubSpot, etc.).
  • Excellent analytical and reporting skills, with the ability to use data to inform decision-making and drive results.
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Excellent written and verbal communication skills, with the ability to create compelling email content that resonates with the target audience.
  • A passion for innovation and a desire to stay up-to-date on the latest B2B email marketing trends and technologies.
If you are a strategic thinker with a track record of driving results through B2B email marketing, we encourage you to apply for this exciting opportunity.

LIFE AT LEMONLIGHT

Here are some highlights of working at Lemonlight:
  • Birthday and work anniversary celebrations
  • Team happy hours at the local Three Weavers Brewery
  • Office snacks and beverages
  • Monthly team building activities
  • Employee of the month recognition and PTO bonus
  • Medical Benefits: Health, Dental, Vision, Life, Disability
  • 401K, Unlimited PTO, and flexible hours

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