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Digital Marketing Director

4 months ago

Chicago, United States The Ladders Full time
Digital Marketing Director

Home Office

About Puttshack:

Puttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game while also serving world-class food and full bar in a cool environment. The Puttshack experience is really all about having fun - and doing something fun - together.

Our Purpose: To bring everyone in to play.

Our Vision: To be the universal answer to the question 'Where should we get together?'

Our Mission: To create lasting memories for people of all generations through a shared, world-class entertainment experience.

Our Values:
  • Bring your 'A' game. We strive for excellence in everything we do.
  • Lead the Way Our associates embrace and are inspired by change.
  • Own the Fun We revel in our guests' enjoyment.
  • Care Deeply - We take great care of our guests, our associates and the communities we call home.
Location: Home Office, Chicago

Reports to: VP of Marketing

Position Summary:

Reporting to the VP of Marketing, Puttshack is looking for a fun, super organized go-getter that will be a key player and decision maker on our marketing team. The Digital Marketing Director will focus on:
  • Building the strategy for a seamless digital experience that supports a full-funnel approach
  • Developing the full lifecycle of the brand's digital strategy across all digital platforms, including but not limited to paid advertising, CRM, SEO and website
  • Evaluating first party data to inform strategy and deliver personalized and engaging campaigns
  • Analyzing digital performance to provide insights, optimizing processes and delivering a strong ROI
  • Collaborating with Brand and Communications teams to build strong omni-channel campaigns and programs
  • Orchestrating cross-departmental initiatives to evolve the offering for our guests and user experience for our audience
This role requires a person with a strong strategic vision and the ability to execute on initiatives while overseeing a small team.

Position Responsibilities may include, but not limited to:

Paid Media Campaign Management:
  • Partner with Brand and Communications Teams on annual planning, leading the digital strategy.
  • Develop and execute comprehensive paid search, paid social, and programmatic display ad campaigns and more, aligning with organizational goals and marketing objectives.
  • Lead the creation of campaign strategies, including defining target audiences, overseeing channel mix, setting budgets, and establishing key performance indicators (KPIs).
  • Monitor performance, analyze KPIs, generate reports and present findings.
  • Expertly utilize GA4, other Google products and tools, Meta Ads Manager and additional paid/organic search-related tools and analytics platforms
Loyalty & CRM Oversight:
  • Oversee the strategy for Puttshack's loyalty program, inclusive of SMS, email marketing and automation campaigns with Loyalty Manager, driving repeat visits and incremental revenue.
User Experience & Website Optimization:
  • Work closely with Web Specialist to optimize user experience and improve website performance
  • Provide insight on SEO optimization to be actioned by Web Specialist
  • Analyze website data, user behavior, and test results to draw insights and recommend actionable enhancements
  • Collaborate with Web Design agency and liaise between partner and software teams
  • Oversee and optimize Content Management System
Leadership:
  • Assign and manage digital marketing budget, inclusive of vendor contracts and ad spend.
  • Stay on top of industry trends, market dynamics and competitor performance.
  • Maintain working knowledge of data privacy policy and consumer protection laws to ensure compliance.
  • Responsible for leading a small team that includes a Loyalty Manager and a Web Specialist
  • Function as main point of contact for digital marketing agency, and support vendor management for marketing technology partners.
  • Function as lead for a variety of cross-departmental initiatives, partnering with Tech, Finance and Operations teams as required, owning all digital channels and products.
  • Other projects or duties as assigned.
Required Skills and Experience:
  • 8+ years experience in digital marketing
  • BS/BA degree in Marketing, or relevant field
  • Experience within F&B industry or entertainment venues, specifically multi-unit
  • 2+ years experience with people management
  • Highly experienced in using Google Analytics, Google AdWords, Tag Manager, SEO and some HTML skills
  • Must have excellent attention to detail, organizational skills, project management experience, problem-solving mindset; interpersonal, written, and oral communication skills
  • Experience building and maintaining strong cross functional relationships
  • This role requires 0-5% travel
  • Ability to be in office (River North) 3 days per week
  • This position must pass a post-offer background check
Physical Requirements:
  • Work environment-the marketing team works in the office 3 days of the week. The team operates at a fast pace, with an always willing to help mentality.
  • Physical demands-the physical demands of the job include bending, sitting, lifting and driving.
What's in it for you:
  • Paid PTO
  • Health insurance: medical, dental, and vision
  • 50% off Food & Beverage
  • Free Mini Golf
  • Paid Parental Leave


At the intersection of entertainment and hospitality, Puttshack is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Puttshack also takes steps to prevent retaliation and create a respectful, equitable, and inclusive environment for our Associates, Guests, and Vendors.