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Senior Analyst, Consumer Insights
4 months ago
Based inPasadena,
California,Dine
Brands Global, Inc.(NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at.
Applebee's is looking for a consumer insights professional who is passionate about consumer understanding. This position contributes to Applebee's success by utilizing primary research, secondary research and transactional data in an integrated approach that develops a deep understanding of consumers, their needs and behaviors, and actively supports Applebee's teams (culinary, marketing, operations, etc). This position reports to the Executive Director of Consumer Insights & Business Analytics and will work with teams to drive an understanding of consumer needs, current and future utilizing primary and secondary research findings.
Help develop, program, deploy and analyze surveys in support of key initiatives
Elevate the visibility and use of consumer insights in the decision-making process and consistently communicate results
Work with cross-functional teams which includes marketing, culinary, operations, etc.
Work closely supporting suppliers, vendors and the Consumer Insights & Business Analytics team to gather data and extract meaningful and actionable insights
Communicate findings in a visually, engaging and story-telling fashion
Skills & Requirements
3+ years of primary research experience with some in-house experience required (non-agency)
Experience in both quantitative and qualitative research
Expertise and passion in working with large data sets, raw data, cleaning/coding data in excel, experience in statistical analysis and ability to conduct it
Ability to write and program questionnaires in Qualtrics
Expertise and passion in mining and synthesizing primary data and translating into an impactful storyline with actionable insights and recommendations
Strong communication and presentation skills including PowerPoint
Clear, concise and well-organized writing skills
Strong leadership skills, with the ability to successfully manage, develop and motivate fellow employees
Comfortable influencing at the highest levels of the organization and managing individuals in and outside of their direct reporting structure
Ability to interface with all levels of employees, including executives, and work in a fast-paced team environment
Experience working within cross-function teams in a matrix organization preferred
MBA and/or Market Research Degree preferred
Starting salary at $95k+
Equal Employment Opportunity Statement
Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
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