Marketing Coordinator, DFD

2 months ago

Charlotte, United States Krispy Kreme Full time

Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.Krispy Kreme's Marketing Coordinator, DFD & Equity is a key contributor to Krispy Kreme's DFD (Delivered Fresh Daily) & Equity businesses. This role is responsible for partnering with the Brand Manager to develop and execute brand strategies that drive Core Delivered Fresh Daily growth; specifically providing support and expertise in the areas of core campaign development, shopper marketing and eCommerce development.A TASTE OF WHAT YOU WILL BE DOING:Core Product Offering:Lead implementation of creative marketing opportunities to support core DFD productsDevelop and execute core product marketing communication plans, inclusive of in-store signage, packaging and other materialsSupport product display strategy and improvements, including owning the design and execution of various in-store displays.Shopper Marketing:Support DFD shopper marketing strategy for our top retailers to educate and drive trial of DFD business lineManage shopper marketing vendor relationships, serving as liaison to ensure effective and efficient translation of strategy into execution.Own and manage DFD retailer creative playbook guide while also supporting creative requests from retailersSupport DFD media strategy and development in partnership with Media ManagereCommerce Strategy:Own, optimize and execute our eCommerce strategy for our core DFD productsManage and own the relationship with our eCommerce syndication partnerInnovate ways to grow our brand in the eCommerce space past core contentCross-Functional Business Needs:Provide project management and organizational support to key team initiatives, including (but not limited to) customer marketing activations, DFD business needs, and critical projects.Serve as a liaison with agency, retailer, and cross-functional partners to ensure effective and efficient translation of marketing strategies into activation plansYOUR RECIPE FOR SUCCESS: Bachelor's Degree or equivalent experience in marketing, communications, or related field.1-3 years of hands-on experience with CPG, QSR or other brands.Ability to support and maintain positive and effective relationships with marketing team, other internal departments, and outside agency(s).Ability to effectively multi-task, manage numerous projects and adapting to shifting priorities.Project management skills with the ability to translate large, complex projects into thoughtful, thorough, and actionable plans.Ability to work as a self-starter and problem-solver.Strong command of Microsoft Office productsHas a steadfast commitment to nurture an equitable, unbiased culture where our peeps are empowered to showcase their originality. The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.At Krispy Kreme, we strive to create an accessible workplace. We believe that everyone within the continuum of human ability and experiences should have the space to live the joy that is Krispy Kreme, including meaningful employment opportunities. We welcome applications from people with disabilities and provide reasonable accommodation throughout the hiring process and employment. Please contact if you require any accommodation to participate in the application or interview process. We will work with you to ensure your needs are met. BENEFITS:Comprehensive benefits (medical, vision, and dental insurance)Employee discount program401K planPTO and 'dream' daysCompany eventsEducation ReimbursementAdoption AssistanceLife InsuranceFSA/HSA PlansPet InsuranceLearn more at KRISPY KREME?At Krispy Kreme, we focus on:Loving People: Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.Loving Communities: At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.Loving Planet: We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.We are working on reducing food waste through donation efforts, animal feed, and composting programsKrispy Kreme is an Equal Opportunity Employer:At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.About Krispy Kreme Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at or on one of its many social media channels, including and

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