Product Marketing Specialist

4 weeks ago


Indianapolis, United States CareerBuilder Full time

Job Description SUMMARY:
This person will passionately and professionally create, manage, and execute marketing activities that generate awareness and drive results for Keystone Cooperative. They will be the lead developer for all content and manage campaigns from start to finish across our four divisions. They must provide metrics/ROI on marketing campaigns and help with the hand-off to the sales team on potential leads. Assisting other marketing team members with traditional marketing needs will be an additional responsibility, as well.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
The following reflects managements definition of essential functions for this job but does not restrict the tasks that may be assigned.

Develop comprehensive marketing plans and strategies to drive awareness, demand, and adoption for Keystone Cooperative products and services

Collaborate across all four divisions and act as a liaison to understand key initiatives to develop messaging, positioning, and go-to-marketing strategies

Analyze, track, and share results of campaigns to ensure sales execution can take place

Work closely with the sales team to develop enablement tools, training materials, and programs to support sales initiatives

Act as a team player working collaboratively with the marketing team and other members within Keystone to build a culture of a high performing team

Work in partnership with suppliers on joint marketing and co-branding efforts

Prepare design work by gathering information, materials, and resources

Collaborate on creation and upkeep of marketing and editorial calendar

Work in partnership with creative services team to develop artwork within brand standards for various marketing pieces including newsletters, brochures, sell sheets, ads, decals, signs, mailers, etc

Work with marketing team on marketing department functions including press releases, sponsorships, promotions, advertising, and scholarship programs

Edit, proofread, fact-check, and coordinate production of a variety of corporate and marketing communications materials

Maintain marketing knowledge by attending workshops, reviewing professional publications, and participating in professional associations

Communicate with Keystone locations and divisions using a customer service approach

Communicate and build relationships with related local community organizations (i.e. 4-H, FFA)

Maintain a high level of initiative and ability to work well collaboratively and independently

Understand and support marketing strategy and Keystone goals plus changes in these strategies and goals over time

Qualifications:

Bachelors degree (B.A./B.S.) in marketing and/or communications or related field or equivalent work experience

Agricultural background or education preferred

FAA Part 107 commercial drone license or willingness to obtain

Excellent verbal and written communication skills

Strong technical aptitude and highly self-motivated

Exceptional creativity and innovation

Excellent time management, organizational skills, and flexibility in a dynamic environment

Accuracy and attention to detail

Willingness to travel within our trade territory and flexible to cover special promotions, trainings, and events at various times including weekends and evenings

Commitment to excellence and high standards

Strong organizational, problem-solving, and analytical skills

Ability to manage priorities and workflow

Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm

Proven ability to handle multiple projects and meet deadlines

Strong interpersonal skills with the ability to deal effectively with a diversity of individuals at all organizational levels

Good judgment with the ability to make timely and sound decisions

Creative, flexible, and innovative team player

Must be able to speak, read, write, and understand the primary language(s) used in the workplace

Ability to communicate professionally and effectively in person, on the phone, electronically, or through other means to individuals and groups

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