Digital Marketing Specialist

2 weeks ago

Indianapolis, United States JDA Worldwide Full time

JDA Worldwide is a full-service marketing agency with a 20-year track record of scaling revenue and global impact for purpose-driven brands. Our team specializes in brand, marketing, PR, and digital. Come join our optimistic, people-first culture. We believe the best is yet to come because we're building it together.

Headquartered in downtown Indianapolis, JDA has been recognized as a Best Place to Work by the Indiana Chamber of Commerce for four consecutive years. And we arent done growing. Having been named to the Inc. 5000 list for seven years straight, we are looking to add more talent to our ambitious team.

JDAs state-of-the-art office is filled with curious and kind people working alongside high vision high values clients such as Prime Hospitality Group, Pepperdine University, and FarmRich. We offer top-notch employee perks and benefits such as flexible PTO, fun team events, excellent insurance, Tuesday lunches, and amazing office snacks.

Job Summary:

This position is responsible for optimizing digital marketing website and SEO, email, and social media channels for JDA clients. This person will have a strong foundation in digital marketing practices and reporting KPIs, with an emphasis on tactical execution and reporting. The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

Key Responsibilities:

  • Assist in the planning and execution of digital audits, web services, SEO, database marketing, email campaigns and social media campaigns for JDA clients with strong ability to analyze and report on performance to advise on improvements.
  • Work with JDA clients to help form the digital journey for their consumers, linking various tactics and channels into a cohesive picture of the path to conversion.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Build and execute campaigns, programs, and emails in marketing automation platforms such as HubSpot, Pardot, Salesforce, Mailchimp, and Marketo.
  • Evaluate and optimize websites for JDA clients through auditing and SEO evaluation.
  • Strategize, ideate, and execute various marketing campaigns across website, email, and social media channels.
  • Support and reinforce client relationships by being a subject-matter expert on digital strategy, channel utilization, and tactical execution.
  • Monitor and optimize client Google Analytics, Google Search Console, and Google Tag Manager accounts.
  • Create performance reports highlighting campaign takeaways and performance against established KPIs for success.
  • Assist in the review of new technologies and keep the company at the forefront of digital marketing development.
  • Measure and report performance of all digital campaigns against established goals (ROI and KPIs).

Requirements

  • At least 3 years of experience in Digital Marketing, SEO, Social Media, website UX/UI, and digital reporting.
  • Strong understanding of current online marketing concepts, strategies and best practices.
  • Analytical thinker who has an appreciation for how data and measurement can prove and scale marketing efforts.
  • Familiarity with Google Analytics, Google Tag Manager, and Google Search Console
  • Familiarity with creating dashboards and performance reports.
  • Ability to create written reports and effectively communicate strategies and results.
  • Willingness to learn and work with cross-functional teams to successfully drive agile marketing innovation and execution.
  • Experience using and understanding marketing automation platforms like HubSpot, Marketo and Pardot.
  • Familiarity with CRM and its interface with marketing automation platforms.
  • Meticulous attention to detail and strong project management skills.
  • Effective communication and the ability to present campaign effectiveness, expectations and ideas to groups.
  • Service-mindset and desire to support and uphold the team and serve JDA clients.

Benefits

  • Group Health Insurance (Medical, Dental & Vision)
  • 401k Matching Plan
  • Flexible PTO + Holidays
  • Paid Parental Leave
  • Employee Assistance Program
  • Training + development opportunities
  • Cell phone reimbursement
  • Life insurance (100% company paid)
  • Short-Term + Long-Term Disability (100% company paid)
  • Hybrid work setting and casual dress
  • On-site fitness center
  • Free snacks + drinks available in the office

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