Growth Marketing Specialist
2 weeks ago
Company Description
Who is Authenticx?
Authenticx is on a mission to help humans understand humans. Our platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.
What do we offer our team members?
A culture based on our core values of Authenticity, Courage and Having Fun
A collaborative environment that supports your personal and professional development
Remote/virtual working flexibility
Free health insurance options
Comprehensive benefits - medical, vision, dental, life, and disability insurance
HSA and FSA plans
401(K)
Unlimited vacation time
Generous paid holidays, sick leave, and parental leave
Perks at Work membership for discounts on shopping, travel and much more
Job Description
As the Growth Marketing Specialist at Authenticx, you will be a member of our dynamic and data-driven Marketing team focused on driving revenue generation for our enterprise AI software. In this role, you will:
Drive targeted multi-channel marketing campaigns to drive sales pipeline growth for each of our core personas
Partner closely with Sales on account-based marketing (ABM) programs to generate meetings and move prospects through the sales funnel
Develop processes and workflows to ensure prospects are moving strategically and efficiently through the sales funnel
Own the strategy, execution, and optimization of digital marketing campaigns to drive conversion
Measure and analyze the performance of marketing campaigns, and identify and recommend enhancements
Work closely with Marketing team members to develop and optimize landing pages, ads, emails, and other digital assets
Create impactful marketing nurture programs to move prospects through the sales funnel
Manage and optimize digital channels including search engine marketing (SEM), paid advertising, ABM, and email marketing campaigns for demand generation
Qualifications
Our ideal Growth Marketing Specialist will possess the following qualifications:
College degree in Business, Marketing, Advertising, or other relevant fields is preferred
1-3 years of business-to-business (B2B) digital marketing or lead/demand generation experience
Experience with Account-Based Marketing (ABM), paid advertising, Search Engine Marketing (SEM), website optimization, and email marketing
A data-driven, revenue-centric marketer with both inbound and ABM marketing experience
Software-as-a-service (SaaS) and/or healthcare industry experience is highly preferred
A self-starter with the ability to organize and prioritize work to meet deadlines
Proven track record of success with their marketing programs
Results-oriented marketer with strong reporting capabilities
Experience working with marketing tools like HubSpot, WordPress, Google Analytics, and Google AdWords
Ability to thrive in a fast-paced, ever-changing environment
Exceptional communication and collaboration skills
Additional Information
This is a remote/virtual position.
For local team members, occasional on-site working (Indianapolis north side) may be expected for in-person activities.
For remote team members, traveling to Indianapolis may be required approximately 1-4x per year, based on business needs.
Candidates must reside in the USA and be authorized to legally work in the USA without requiring employment visa sponsorship now or in the future.
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