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Field Marketing Manager US M/F/Mx

1 month ago

New York, United States Trustpair Full time

Trustpair empowers large global companies to eliminate vendor payment fraud with a market leading account validation automation platform. Trustpair serves over 300 enterprise customers, helping finance teams protect against 100% of fraud attacks.

The company's global presence includes offices in New York City, Paris, and Milan. Our team is composed of 100+ employees with 15 different nationalities who are dedicated to payment security. Trustpair raised 20 million euros to accelerate international growth, and equip finance leaders with the tools needed to tackle sophisticated fraud tactics such as AI, deepfakes, cyber attacks, and more.

About the role

As part of our continued growth, Trustpair is seeking a US Field Marketing Manager to join our team in NYC.

Playing a crucial role in bridging the gap between marketing and sales, you'll craft and execute marketing strategies in the US that align with our evolving business objectives. Our Field Marketing Manager will drive brand awareness and lead generation, which will accelerate the sales pipeline within our North American market.

This position is open to candidates based in NY state, with at least one day in office per week.

What you'll do:

Event Planning and Execution

  • Local Events Benchmark: Monitor all local events related to our industry and align with the Central Marketing Team on which events to add to Global Roadmap
  • Lead Generation Events: Organize and execute events (e.g. trade shows, conferences) aimed at generating leads and driving pipeline
  • Local and Regional Event Coordination: Ensure that all events align with the company's goals and messaging while adapting strategies to fit the US market
Community Engagement and Brand Advocacy
  • Community Events: Plan & host community appreciation events with local partners, customers, prospects and business players
  • PR: Manage PR agency on a weekly basis to increase brand awareness and position as an expert on local trends
  • Influencer Engagement: Work with local influencers and brand advocates to amplify the company's message and strengthen relationships with target audiences
  • Partner Marketing Initiatives: Manage local marketing co-initiatives with key partners (Tier 1 software integrators, advisory firms, etc.) to co-host events, webinars, and other marketing activities
Campaign Development and Execution
  • Localized Marketing Campaigns: Design and implement targeted field marketing campaigns that resonate with the needs and culture of the US market
    • Outbound campaigns: Partner with sales to create personalized outreach on specific territories/persona/industries and sync with the European team to setup cold outreach
    • Email marketing: Produce marketing emails tailored to the American market, taking into account cultural, linguistic, and business-specific nuances
  • Content Localization: Work with the central marketing team to adapt global content for local markets, ensuring relevance and cultural fit
Local Market Research and Competitive Analysis
  • Market Intelligence: Continuously gather insights on local market trends, competitor activities, and customer needs to inform marketing strategies
  • Trend Spotting: Use market research to identify emerging opportunities and threats and adjust campaigns or messaging accordingly
  • Competitor Benchmarking: Analyze competitor events, campaigns, and tactics to stay ahead in the market
Cross-Functional Collaboration
  • Product Marketing Collaboration: Work with the central marketing team to ensure messaging is consistent and aligned with the product roadmap and market needs
  • Feedback Loops: Provide feedback from the field to central marketing and product teams to improve messaging, campaigns, and product development
  • Coordination with Marketing Operations: Ensure that all activities are measurable, properly tracked in CRM systems, and reported accurately for future optimizations
What's in it for you
  • Opportunity to be part of a fast-growing scale-up
  • An impactful role; tailoring our marketing and lead gen efforts to the US
  • Join our US team as the first Field Marketer, where initiatives and new ideas are welcomed
  • Huge growth opportunity
  • Work in a flexible, hybrid remote environment and culture that will boost your career skills (autonomy, leadership and ownership)
  • Benefit from our Marketing Team in Europe who serve as a center of excellence
Why join Trustpair? A list of our perks here

Must-Haves:
  • At least 5 years experience in field marketing, ideally in a fast-scaling SaaS B2B environment
  • Prior experience in event planning and management from conception to execution
  • Knowledge of CRM & marketing automation tools (e.g. Hubspot, livestorm etc)
  • Experience in localized copywriting
  • Excellent written and verbal communication skills
  • You're a self-starter with the initiative to drive projects to completion independently, thanks to your meticulous attention to detail and deadlines
  • You're data driven, using analysis to make decisions, report on event and campaign success, ROI and lead generation
  • Native level English
  • You possess creative problem-solving skills
Recruitment Process
  • Prescreening call with our Talent Acquisition (30min)
  • Experience interview with our Head of Global Marketing (1h)
  • Case study interview on site with our Head of Global Marketing & CEO (1h)
  • Coffee fit with two members of our team


Equal Opportunity Statement
Trustpair's policy is to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category.

Applicants for all positions in Trustpair must be legally authorized to work in the country which they are applying for or be a citizen from Schengen / EU zone. The verification of employment eligibility will be required as a condition of hire.

Department Marketing Locations NYC Remote status Hybrid Remote