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Director, Marketing Analytics and Insights
2 months ago
Director, Marketing Analytics and Insights
Tuesday, May 7, 2024
Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.
What’s in it for you as an employee of QFG?
Health & wellbeing resources and programs
Paid vacation, personal, and sick days for work-life balance
Competitive compensation and benefits packages
Hybrid and flexible work arrangements
Career growth and development opportunities
Opportunities to contribute to community causes
Work with diverse team members in an inclusive and collaborative environment
We’re looking for our next Director, Marketing Analytics & Insights. Could It Be You?
The Director of Analytics & Insights will be accountable for the enterprise customer analytics and insights function. This role will ensure data consistency, implement analytics best practices, and draw meaningful insights to inform business decisions and improve overall customer experiences and marketing effectiveness across the enterprise.
What’s it like working as Director, Marketing Analytics & Insights
at Questrade?
Reporting to the Chief Marketing Officer, the Director of Analytics & Insights is a key member of the marketing leadership team and will lead all customer analytics and insights initiatives across the enterprise. This includes the development and execution of actionable customer insights, science-based quantitative process measurements, revenue opportunity identification and campaign effectiveness via advanced analytics frameworks and methodologies in a multi-LOB environment.
Overall Accountabilities:
Manage a team of analysts effective in identifying patterns, trends, and correlations that can provide valuable insights into customer needs, behaviors, and preferences
Define customer segmentation to bolster Questrade’s ability to tailor marketing campaigns, product offerings, and customer experiences to specific customer segments
Leveraging data and analytics to optimize marketing campaigns, measure marketing effectiveness, and provide insights to improve marketing strategies.
Create and manage key marketing reports and dashboards
Accountable for a team who will track and analyze web analytics and funnel conversion data to gain insights into customer behaviours, website performance, and campaign effectiveness
Lead the centre of excellence for advanced machine learning capabilities enterprise-wide, continually driving innovation and win-win value creation at scale
Key contributor, along with other stakeholders, to provide input to QFG data management practices and analytics toolset environment
Be an analytics advocate, foster collaboration with other analytics functions, drive data-driven decision making
Management and Leadership Responsibilities:
Lead, coach and develop data science leaders and analysts
Manage and evaluate performance through regular communication, feedback and semi-annual reviews
Address any performance or behavioural concerns as needed
Responsible for all hiring and any terminations as required
So are YOU our next Director, Marketing Analytics & Insights? You are, if you have…
8-10 years of progressive experience in a related field, with a minimum of 5 years at a senior level.
Financial services, preferably investments, industry experience
A keen interest and Knowledge of the markets
At least 5 years of managing a team of direct reports
Experience working with cross-functional teams
Demonstrated ability to develop and lead a team of data science professionals.
Excellent analytical skills - ability to re-orientate plans quickly given new information, and confidently make decisions
Excellent communication, analytical skills, and ability to develop relationships with key internal and external contacts
Master’s degree/diploma in STEM related field
Innovative thinker with broad industry knowledge
Comprehensive understanding of machine learning techniques and algorithms
Familiarity with using popular machine learning frameworks and libraries like PyTorch, Keras, SciKit-learn, sparkML etc
Experience manipulating and analyzing data sets through query languages such as SQL, R, Python, Scala, etc.
Knowledge of Cloud computing platforms like Google cloud (preferred), AWS, Azure etc
Able to assess business situation and translate into credible analytics framework
Familiarity with SAS, Julia and Python
Data management concepts, ERD fluency
#LI-MB1 #LI-Hybrid
Sounds like you? Click below to apply
At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
5700 Yonge St, North York, ON M2M 4K2, Canada
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