Digital Insights Analyst

2 months ago

Las Vegas, Nevada, United States Cirque du Soleil Full time

***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.***

***As this position in based in the United States, the job description is available in English only.***

______________________________

Digital Insights Analyst

Sales, Marketing and Communications

Full-Time Position

We are looking for a Digital InsightsAnalyst to join the circus This position will work with the Resident Shows Division (RSD)Digital team and support the Digital Insights & Analytics Managerin managing various Digital Transformation projects, including utilizing the Customer Data Platform (CDP) to provide an integrated, real-time, customer-centric view that empowers the Marketing and Digital teams to create more personalized, relevant, and timely experiences.

The Digital Insights Analyst will have the opportunity to:

· Measure the success of all paid digital campaigns to promote the RSD locally, nationally, and internationally for the shows Mystère, "O", Michael Jackson ONE, KÀ, The Beatles LOVE, Drawn to Life, Mad Apple, and Blue Man Group, as well as future RSD shows as they are developed.

· Collaborate with International Headquarters (IHQ) Customer Data & Analytics team and assist Digital Insights & Analytics Manager to execute various Digital Transformation projects.

· Act as "Super User" in the Treasure Data platform to create CDP use cases and audience segmentations.

· Maintain and analyze Qualtrics survey questions for each RSD show, reporting monthly changes to internal and external partners.

· Review results of Market Mix Modeling findings and provide analysis to Digital Insights & Analytics Manager to recommend shifts in budget allocations.

· Develop and execute an efficient A/B testing strategy as requested or by self-suggestion, reporting results to Digital team for campaign optimizations.

· Create monthly, quarterly, and ad-hoc reports to showcase Digital Transformation projects that communicate effectively with senior leadership, internal team members, and external partners to ensure alignment.

· Perform research on new data analytics tools and features on GA4, and other relevant platforms.

· Stay up to date on the latest trends and changes in the digital advertising landscape.

· Complete other job-related duties as assigned.

The ideal candidate will have the following qualifications:

· Bachelor's degree in Business, Data Science or other related field;

· At least 2+ years of experience indata analysis, digital marketing, or related roles,preferably in the entertainment industry;

· Experience with Google Analytics and strong data analysis skills. Experience with other data analytics and visualization tools such as Google Looker Studio, Tableau, or Power BI is a plus;

· Knowledge of paid digital best practices and optimization capabilities;

· Great organizational skills and ability to multi-task;

· Strong communication abilitieswith a creative and self-starter mindset;

· Resides in Las Vegas, or willing to relocate within 60 days of hire;

· Ability to travel as required;

· Fluent in English, both spoken and written;

· Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying one's identity and work authorization;

As you can imagine, working with a circus can be quite different from other organizations, and at Cirque du Soleil Entertainment Group, we embrace these differences loudlywith enthusiasm. We realize that one size fits none and invite you to come create your own specialized experience with us to see exactly what we're talking about, firsthand.

Our emotion-provoking shows are just the tip of the iceberg: laced throughout our organization, you will find creative minds who are empowered to use their voices and be themselves, their truest selves. Diversity to us means various perspectives, fresh ideasand continuous improvement of the way we do things. We won't pretend like we have every answer, that's why we need you The employees here are the center of what we do, the voices behind the final product and amazing performances on stage.

When you think of your ideal workplace, what comes to mind? For us, it looks (and really is) like this:

· Teamwork – we thrive with collaborative teams, regardless of titles or departments;

· Respect – when we ask someone to join our team, it's because we trust and respect you;

· Integrity – whether you work behind-the-scenes or in the office, you're being counted on. We are a team and integrity go a long way here, and like we mentioned previously, trust is important;

· Authenticity – we want you to bring your full self to work, this is a place where you don't need to fit into a box to belong; diverse perspectives foster even more creativity in the workplace. We embrace the human behind the employee number;

· Being heard – you have access to everyone in the organization, use your voice on development questions or suggestions on how to improve the experience. We value open and transparent communication and we want you to be heard

Come create with us and let us show you what a "circus family" feels like

Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.

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