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Paid Advertising Strategist

2 months ago

Raleigh, United States Reunion Marketing Incorporated Full time

Reunion Marketing is a fast-growing, full-service digital marketing company based in Raleigh, North Carolina. Our team uses best-in-industry practices to create successful digital marketing strategies and outcomes for our clients. We can accomplish this thanks to our diverse group of talented professionals with expertise in various disciplines: designers, content strategists, writers, client success strategists, paid search strategists, social media gurus, and more. As a result of our ongoing growth and accomplishments, we are looking to add a technical paid search and social media professional to join our team as a Paid Advertising Strategist (PAS). Reporting to the Manager of Paid Advertising, the PAS is responsible for the paid search and paid social media campaign management of assigned client accounts, including all aspects of account ownership such as optimizations, account maintenance, client onboarding/offboarding, and audits. The PAS is expected to implement Reunion Marketing’s strategy and best practices while also creating, testing, and reporting innovative new account strategies. This position requires clear, detailed, and timely communication of assigned account performance to key stakeholders. Reunion Marketing manages ad accounts through Fluency so experience with this platform or another automation platform is a plus, but isn't required. The PAS role will consist of a combination of the following functions: ● Building and optimizing paid search campaigns, including keyword generation, bid management, budget management, and reporting ● Building and optimizing paid social media campaigns, budget management, and reporting ● Setting campaign goals, tracking performance, and making changes to support the overall objectives ● Analyzing campaign data and deriving insights to improve the performance of search and social accounts ● Creating and providing reports of campaign results to both internal and external teams ● Working with other internal teams to ensure a cohesive strategy ● Monitoring campaign spend levels on a daily and monthly budget These are the qualities we value most in a new Paid Advertising Strategist: ● Strategic Thinker ● Ability to see the big picture ● Adept at managing multiple priorities and to-dos ● Innate ability to know the audience ● Analytical ● Adaptable ● Collaborative ● Effective communicator ● Success-driven ● Passionate ● Ability to thrive in a fast-paced environment ● Enthusiastic ● Strong desire to learn and develop professionally While we do believe in capabilities and potential, we are seeking candidates who bring a combination of the following to the table: ● Bachelor’s degree ● 1+ years of experience in Digital Marketing ● 1+ years of direct experience with Paid Search platforms (e.g., Google, Bing, Waze, etc.) ● 1+ years of direct experience with Paid Social platforms (e.g., Facebook, Instagram, etc.)

● Google Analytics and AdWords Certifications is a plus ● Experience with Fluency is a plus. We use this platform to manage our ad accounts. ● Automotive industry experience is a plus A sample of Reunion's benefits: Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Free lunch Fridays At Reunion, you’ll fall in love with our culture. We’re a team of movers and shakers focused on building success for our clients. Our core values (Grit, Elevate Others, Comfortable being Uncomfortable, Continuous Improvement) drive our day-to-day decisions, and your hard work won't go unrecognized. Most of all, we always have each others’ backs. We believe it’s this hard work and our dedication to a culture that has allowed the Reunion Marketing team to grow and make the INC 5000 list

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