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Senior Media Strategist

2 months ago

Raleigh, United States Media Two Full time $100,000 - $125,000
Job DescriptionJob Description

Media Two is seeking a talented and experienced Paid Search Strategist to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing pay-per-click (PPC) campaigns on various search engines such as Google and Bing. The candidate will need to have a thorough understanding of search engine marketing (SEM) and be able to optimize campaigns to achieve maximum ROI. Qualified candidates will also have a strong understanding of the role search plays within the wider digital marketing ecosystem. The ideal candidate is expected to be able to work on Eastern Standard Time regardless of location. A minimum of three to five years of experience is required, and this is an evolving position with opportunities for advancement.

 

Duties & Responsibilities:

 

 

  • Build, maintain and ensure accuracy of client reporting.

  • Review search campaign performance and support Team Leads on optimization recommendations.

  • Set up new search accounts/campaigns and implement testing schedules.

  • Generate search audit reports for new business opportunities.

  • Maintain up-to-date knowledge on new targeting capabilities within search platforms and provide troubleshooting on an ad hoc basis.

  • Contribute to company points-of-view on changing search landscape, including the growth of voice search and artificial intelligence.
  • Act as a steward of client investment, ensuring client business goals are met within budget guidelines.

  • Cross-train in other media buying areas including ad operations, digital, and traditional media buying.

 

Qualifications, Skills & Abilities:

  • 3-5+ years experience managing paid search accounts.

  • Experience in creating pivot tables for data analysis.

  • Experience with Search Ads 360, Google Tag Manager, and Google Looker Studio (formerly Data Studio) or other data visualization tools.

  • Maintains Google Ads certifications and Google Analytics Individual Qualification.

  • Experience with Google Ads Editor and Microsoft Ads Editor is considered a plus.

  • Merchant Center data feed analysis and recommendation ability is considered a plus.

  • Ability to translate client goals/needs into actionable search campaign structure and performance.

  • Skilled in time management with an ability to multi-task across several client accounts.

  • Ability to work autonomously while communicating needs across team members.

  • Comfortable in client-facing environments through performance reporting and pitching new opportunities.

  • Highly detail-oriented, organized, and data-driven.

  • Basic proficiency with Microsoft Office including Excel, PowerPoint, Word, and Outlook.

  • Basic proficiency with Google Drive, Docs, Sheets, and Slides.

  • B.S., B.A., or higher from an accredited university.

 

 

Company DescriptionMedia Two is a data-first media agency that specializes in strategic planning and buying of digital and traditional media. For over twenty-five years we’ve focused on achieving the objectives of our diverse client portfolio including national and regional brands in retail, technology, manufacturing, healthcare, finance, tourism, education and many other categories. We help our partners to Ad boldly.TM We think boldly, plan boldly, buy boldly, and deliver bold results. We are a diverse team of highly motivated individuals. We offer competitive salaries, best-in-class benefits, and the opportunity for individual growth through fast-track career experience.Company DescriptionMedia Two is a data-first media agency that specializes in strategic planning and buying of digital and traditional media. For over twenty years we’ve focused on achieving the objectives of our diverse client portfolio including national and regional brands in retail, technology, manufacturing, healthcare, finance, tourism, education and many other categories. We help our partners to Ad boldly.TM We think boldly, plan boldly, buy boldly, and deliver bold results. We are a diverse team of highly motivated individuals. We offer competitive salaries, best-in-class benefits, and the opportunity for individual growth through fast-track career experience.