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Digital Marketing Manager

3 months ago

Green Bay, United States Associated Banc-Corp Full time
At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

The Digital Marketing Manager role, with a focus on paid search and display ads, works closely with internal and agency partners to create compelling and effective digital campaigns. These efforts play a critical role in our multi-channel campaigns driving sales, customer engagement, and brand awareness. This role works closely with the Director of Digital Marketing and actively collaborates with peers responsible for SEO, Social Media, email marketing and websites to deliver fully integrated cohesive campaigns.
This person will,
  • Create and deploy digital marketing strategies and execute digital marketing plans to support customer acquisition and brand awareness objectives across the LOBs to include digital media, SEO, PPC, Social CRM, the Associated Bank website, email marketing and emerging digital marketing tools. Execute on-page and off-page SEO.
  • Work across marketing teams to develop and manage focused digital marketing support when needed in order to increase the profile and results in strategically identified campaigns.
  • Identify and manage external vendor relationships to deliver digital features/functionality as desired.
  • Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to Associated Bank.com website and supports in-flight marketing campaign efforts.
Requirements
Education
  • Bachelor's Degree in Marketing or Communications or equivalent combination of education and experience Required
Experience
  • 7-10 years of Marketing or advertising agency, database marketing firms, etc. Demonstrated success in many forms of digital and social media marketing including but not limited to content marketing, digital advertising, SEO, PPC, re-targeting, social media, on-line communities & web analytics Required
  • 4-7 years of Digital technologies, website management within a content management system, website and user experience testing and quality assurance tools and e commerce solutions Required
In addition to core traditional benefits, we take pride in offering benefits for every stage of life.
  • Retirement savings including both 401(k) and Pension plans.
  • Paid time off to volunteer in your community.
  • Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
  • Competitive salaries with professional development and advancement opportunities.
  • Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
  • Personal banking, loan, investment and insurance benefits.


Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X.

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank's anonymous Ethics Hotline.

Associated Bank provides additional assistance to individuals with disabilities throughout the application & interview process. Please contact [redacted] if you need an accommodation at any time during the interview process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.