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Marketing Coordinator- Operations Focused

4 months ago

Hammond, United States Aveda Arts & Sciences Institute Full time

Job Overview: Aveda Arts & Sciences Institutes are looking for a Marketing Coordinator- Operations Focused. Job Description: Handles tasks related to the logistical, administrative, and digital/web aspects of marketing campaigns and initiatives, ensuring effective execution and enhance the overall performance. Key Points: * Maintain, edit, and update websites * Email management and automation * Monitor online presence * Project management and execution Tasks Include: Digital Experience Champion Website Content Management: * Coordinate the maintenance and updates of all business unit's website, including uploading new content, managing plugins or integrations, and ensuring website functionality and usability. * Develop and execute strategic roadmaps for the customer journey across Neill.com, Aveda Arts, Paris Parker, and NeillUpdate.com, ensuring a seamless user experience and adherence to back-end web management best practices. SEO Optimization: * Assist in implementing search engine optimization (SEO) best practices on the website, including keyword research, metadata optimization, and content optimization, to improve organic search visibility and traffic. * Collaborate to implement design improvements and optimize website functionality to enhance SEO performance. * Stay up-to-date on SEO best practices and implement strategies to improve organic search ranking for our websites. * Contribute to SEO-driven blog content. Email Automation: * Set up and maintain email automation workflows, including welcome emails, drip campaigns, and triggered email sequences, to nurture leads and engage with subscribers at various stages of the customer journey. * Partner with the team to develop and optimize email funnels, leveraging segmentation and automation to nurture leads and drive conversions. Content Strategist & Campaign Coordinator Content Publishing: * Publish and schedule content updates, blog posts, announcements, and other relevant content on the website using content management systems (CMS) such as WordPress Campaign Coordinator: * Assist in the coordination and execution of marketing campaigns across various channels, including digital, social media, email, events, and advertising, ensuring all elements are aligned and executed on time and within budget. * Oversee the editorial calendar and manage the flow of engaging content (written and visual) across all digital platforms. * Support customer acquisition, engagement, and retention, by assisting with content planning and executing marketing campaigns across various channels, especially email and web. * Help manage marketing projects from initiation to completion, including setting timelines, defining project scope, allocating resources, and tracking progress to ensure timely delivery and successful outcomes. * Marketing Asset Management. Organize and maintain digital assets, marketing collateral, and brand materials, ensuring they are easily accessible to team members and adhere to brand guidelines. Data-Driven Marketer: Data Management and Analysis: * Assist in collecting, organizing, and analyzing marketing data and metrics, including campaign performance, audience engagement, and lead generation, to generate insights and inform decision-making. * Track and analyze the performance of marketing initiatives to identify areas for improvement and optimize future strategies. * Analyze website and email marketing data to gain insights into our audience and optimize marketing strategies. Reporting & Documentation * Prepare reports and documentation for presentations summarizing marketing activities, results, and insights Market & Trend Savvy: Stay up-to-date on industry trends (beauty and digital marketing) and competitor activity to inform marketing strategies. Team Player & Collaborator: Work closely with the Neill team (and beyond) to ensure all marketing efforts are aligned and effective. Collaborate with other departments (sales, education, customer care) to ensure marketing efforts are aligned with overall company goals. Develop and implement systems and workflows to streamline marketing processes. Who You Are: * A self-starter with a passion for the beauty industry and digital marketing * A creative problem-solver and excellent communicator * Adept at project management and juggling multiple tasks simultaneously * Proficient in email marketing automation platforms (e.g., Pardot, Mailchimp) * Data proficient with experience using analytics tools to measure marketing performance * General understanding of back-end web management and SEO best practices a plus Qualifications: * At least 3-5 years in experience in marketing and/or web management * Proficient in WordPress, Square Space, and Shopify * Proficient in Email Marketing and platforms such as Pardot, Salesforce, Demandforce, etc. * Knowledge of web maintenance and SEO best practices * Basic HTML skills preferred * Ability to work on multiple projects in parallel in a fast-paced environment with a strong sense of accountability and ownership. * Attention to detail, especially at a fast pace * Collaborative attitude and the ability to work with a team Bonus Points for: * Experience with content management systems (CMS) * Experience with basic HTML and CSS * Experience with AI & ChatGPT * Experience with design tools like Canva & Adobe Suite

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