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Senior Sales Planning Analyst

1 month ago

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Morton Salt is an iconic, 175-year-old company with a strong heritage and a bright future. We help unlock the flavors in food, make roads and sidewalks safer, improve the water in baths, pools, and homes, and keep businesses and industries running. We are a dedicated team who constantly strives to do better together, and we are passionate about building a sustainable future for our company, the communities in which we operate, and the world around us. By joining our team, you will contribute to producing and delivering every form of salt that enhances everyday life.

Job Summary

The Senior Sales Planning Analyst will support U.S. sales and broker execution to achieve plan targets and objectives. In this role, the Senior Analyst will work closely with Marketing to understand annual objectives and then partner with Sales to activate strategies at the customer level. The goal of a Senior Sales Planning analyst is to transform information into insights and inform key stakeholders throughout each stage of business planning. From strategy to execution, this role will help drive fact-based decision-making throughout the organization. This role will create selling stories and materials for annual sell-ins, new product launches.

Duties and Responsibilities

Strategic Sales Planning

  • Initiate the annual planning process working closely with each sales director, direct account manager and support broker partners.
  • This role will lead in development and delivery of metrics, analysis and recommendations to support strategic decisions related to sales, products, pricing, and monthly volume forecasts
  • Promote and support company policies, procedures, mission, strategic pillars, and standards of ethics and integrity
  • Activate Marketing objectives by creating a tactical execution plan and special projects (MAPS, Allocation, etc)
  • Partner with Sales and Marketing to understand each unique customer segment, uncover insights from multiple data sources, and translate this into selling tactics that support the annual plan
Business Analysis
  • Develop and maintain standardized reports to track performance against KPI's, scorecards, budgets, and forecasts
  • Evaluate business trends and communicate actionable recommendations for improvement
Customer Influence
  • Support the selling process from content creation to customer call; work as the project lead to facilitate and complete customer deliverables
  • Present data and insights directly to customers during Sales calls and support the Sales team with follow-ups as needed
  • Develop and maintain a standardized selling template updated with annual objectives, key insights, and trend analysis
Knowledge, Skills, and Abilities
  • Bachelor's degree required
  • Minimum 2-3 years of business intelligence, category insights, or business development experience
  • Demonstrates a "bias for action" and a desire to win
  • Impacts and influences others to support important initiatives, gain alignment on goals, and act in the best interest of the company
  • Demonstrates a deep understanding of the industry, customers, and products
  • Continuously evaluates what is important to the customer and develops solutions that align with annual business objectives
  • Anticipates business opportunities and challenges; drives long-term strategy while maintaining a focus on short-term objectives
  • Makes timely and well-informed decisions that advance critical priorities, capitalize on new opportunities, and resolve problems
  • Works collaboratively and effectively with key stakeholders throughout the organization
  • Exceptional oral and written communication skills
  • Outstanding organization, communication, presentation, collaboration, relationship building and management skills
  • Demonstrated strong analytical experience - Expert in MS Excel, PowerPoint and Tableau
  • Strong SAP BI/BW skills and experience with other data query systems/IRI or Nielsen


At Morton Salt, we work best when we work as a team, when we treat one another with dignity and respect, and value the unique contributions of others. We are committed to equal employment opportunity and prohibit discrimination and harassment based on race, national origin, sex, religion, color, disability, marital status, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, citizenship, or any other characteristic protected by law.