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Lead, Digital Marketing, Streetwear, Global Jordan
3 months ago
Werde Teil des Teams von NIKE, Inc.
NIKE, Inc. stattet nicht nur die besten Athleten der Welt aus. Wir erkunden neue Möglichkeiten, finden Wege und überwinden die Grenzen des Machbaren. Unser Unternehmen sucht nach Menschen, die wachsen, denken, träumen und gestalten möchten. Unsere Unternehmenskultur schätzt Vielfalt und belohnt Einfallsreichtum. Unsere Marke sucht Menschen, die ihre Ziele erreichen, Führungsfähigkeiten haben und den Blick in die Zukunft richten. Bei NIKE, Inc. bringen alle Mitarbeiterinnen und Mitarbeiter ihre Fähigkeiten ein und nehmen immer neue Herausforderungen mit Leidenschaft an.
Gefühl, Performance und Style starten bei der Jordan Brand richtig durch. Die Jordan Brand hat ihre Wurzeln tief im Basketball und ist eine Hommage an einen einzigen Spieler: Michael Jordan. Seitdem steht Jordan für Spitzenleistungen und endloses Streben nach Größe. Mitarbeiter in den Bereichen Merchandising, Produkt-Branding, Sportmarketing und Vertrieb lassen Kreativität, Innovation und kühnes Design in Schuhe und Bekleidung einfließen und haben dabei eine klare Mission vor Augen: Athleten auf dem Spielfeld und darüber hinaus Flügel zu verleihen.
Helping create the future of sport for Jordan Brand, this role helps create and drive the digital marketing plans across Nike owned direct digital channels to grow the business, cultivate innovation, drive brand impact, awareness, & distinction. Your experience in digital, social, experiential and brand marketing will bring creative thinking to plans around product launches and sport moments, help grow and establish new product franchises, while developing & driving integrated digital plans. You will mine and share consumer insights and opportunities for the brand.
WHO WE ARE LOOKING FOR
We’re looking for a Manager that is digital native, creative, & thorough that has an interest in sports and culture. Someone who is passionate and knowledgeable about Jordan Brand, the culture of Nike and possesses the flair and creativity for great marketing, storytelling and consumer experiences. We want an innovative thinker that has an intimate understanding of the digital platforms and emerging spaces our Athletes* consume, as well as the role they play at the pulse of culture and during sports moments & breakthroughs or high-heat product drops.
The candidate should have the ability to manage multiple projects and build strong working relationships. They should be meticulous, organized, work collaboratively, and bring a positive attitude always. They should be solution oriented, a team first collaborator, energy giver, digital problem solver, passionate about sport, and curious to learn.
WHAT YOU WILL WORK ON
You will be working within the Global Jordan Brand Digital Marketing team, reporting to the Director, Global Digital Marketing.
In this role, you will partner with the Brand Marketing, Social and Integrated Media teams to define the strategy, set and own the digital experiences, creation of digital content and marketing plans from strategy to execution.
This will include working within the broader Jordan Brand organization to plan out future projects, collaborating across multiple workstreams at the same time, communicating with cross-functional partners and leading seasonal executions from beginning to end. You will translate brand, athlete, and seasonal strategies into marketing plans & executions to drive a consumer journey across direct digital partners. You will also serve as a creative thought partner to find new ways to attract, activate & retain new and prospective members.
Lead seasonal planning of key priorities for the season, in partnership with the Director on the team
Ideate & build new consumer experiences/opportunities at scale
Write the briefs & lead content production with internal & external creative partners for optimal GEO adoption; provide content that is inspirational, enriching, insightful, and entertaining that connects the consumer with the brand to achieve specific brand engagement and business outcomes on behalf of Jordan Brand Digital Marketing aligned with brand strategy in service to the Athlete*.
Work in close partnership with brand operations to map out key dates & gates ahead of a season and deliverables per project/campaign
Leads reporting and sharing of Digital Marketing Success metrics on owned channels.
Displays expertise and comprehensive knowledge of .com, SNKRS app, Nike App & Targeted comms, inclusive of a full understanding of existing and future capabilities.
Partner closely with Brand Creative to directly influence creative output and platform distinction
Leads communication with geo teams on marketing support
Partner with Geo Teams on seasonal deliverables to increase opt-in percent of Digital Owned Channels.
WHO YOU WILL WORK WITH
If this is you, you will be reporting to the Director, Global Digital Marketing.
You’ll partner with Brand Marketing, Social, Integrated Media & Brand Operations teams to translate concepts into journeys to drive an integrated marketing plan with specific metrics. You will then work cross-functionally to bring the integrated marketing plan including partnering with the Jordan Brand Design & Brand Voice, Jordan Insights & Analytics teams for analytics and measurement and GEOs to meet adoption and publishing KPIs across strategy and content.
You will work with the following key partners:
Jordan Global Retail Marketing
Jordan Global Brand Management
Jordan Global Brand Creative
Jordan Global Social & Integrated Media
Jordan Global Consumer Insights
Jordan Global Marketplace/ JDSS
Jordan Geo Digital & Integrated Media
Jordan Geo Brand Management
Nike Global Digital Marketing
Nike App & Nike SNKRS
Agencies as needed
WHAT YOU BRING
You will bring a desire to be part of a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Jordan brand. You are a functional expert and adept at building plans through cross-team navigation. You have a strong understanding of digital marketing/storytelling and consumer experience.
3+ years experience in marketing, preferably in digital marketing.
Strong digital skill and digital marketing experience in digital owned platforms
Strong understanding of full funnel marketing as well as working knowledge of digital platforms including Apps, e-mail, .com, paid media, & social
Detail oriented & results oriented. This position requires someone who can plan ahead, think analytically, and develops recommendations for ideas or services
Advanced-level professional.
Excellent verbal and written communication skills, including presentations
Experience in working an integrated marketing offense on a global led and/or GEO/City led level
Strong analytical skills and proven capability to use data to drive business decisions & marketing optimization required
Experience developing seasonal consumer direct marketing plans.
Ability to collaborate in high profile matrix oriented environment across various business functions.
NIKE, Inc. ist ein Wachstumsunternehmen, das nach Mitarbeiterinnen und Mitarbeitern sucht, die mit uns wachsen möchten. Nike bietet ein großzügiges Leistungspaket, ein ungezwungenes Arbeitsumfeld, eine vielfältige und inklusive Unternehmenskultur und eine Atmosphäre, die berufliche Weiterentwicklung begünstigt. Unabhängig von Standort und Rolle verfolgen alle Beschäftigten von Nike gemeinsam ein Ziel: Jedem Athleten* der Welt Inspiration und Innovation zu bringen.
NIKE, Inc. legt bei der Auswahl seiner Mitarbeiter Wert auf Vielfalt. Wir prüfen qualifizierte Bewerber ohne Berücksichtigung von ethnischer Zugehörigkeit, Herkunft, Religion, Nationalität, Alter, sexueller Orientierung, Geschlecht, Geschlechtsidentität, Veteranenstatus und Behinderung.
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