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Marketing Analyst for Go-To-Market Strategies

2 months ago

Beaverton, Oregon, United States Insight Global Full time

Company Overview
Insight Global is seeking a dedicated Marketing Analyst to collaborate closely with a prominent retail client in the Pacific Northwest.

This role requires a strong curiosity about experimentation to effectively implement the global testing strategy across various local markets. As part of the Go-to-Market team, you will play a crucial role in connecting various elements and accelerating outcomes across different business verticals.

Team Responsibilities
The Go-to-Market team operates independently of specific functions, focusing on driving both short-term and long-term revenue by assembling the right mix of personnel, processes, and technology.

  • The ideal candidate will possess experience in driving A/B testing and experimentation, preferably with the Adobe suite of tools. Success in this role demands a willingness to be a builder, translator, and trusted thought leader.
  • You will be a vital contributor to the Go-to-Market team, facilitating outcomes for our client's Digital Marketing Transformation. Collaboration with cross-functional teams, including Consumer Direct Marketing, Membership, Digital Products, and external partners, will be essential to maximize the value of marketing resources.

Key Responsibilities

  • Orchestrate the successful execution of defined experimentation plans across geographically based operating teams.
  • Elevate the experimentation culture within the organization by collaborating to design new operational processes, training programs, and support mechanisms for marketers and internal operators.
  • Serve as a subject matter expert on operating experiments across digital products, identifying user needs and translating those into actionable business models and solutions for product and engineering teams.
  • Engage hands-on with products, engineers, and marketing operators to ensure a focused approach to solving key problems and coordinating effective solutions.
  • Be proactive in setting up segments, testing activities, and other tasks to initiate work or provide assistance as needed.
  • Organize segments, insights, and other business components in a manner that is easily consumable by operating teams, working closely with your team in a geographical POD setup.
  • Balance revenue-based goals with consumer experience objectives effectively.
  • Rally teams around common frameworks, standardized segmentation, and core customer journeys, providing training with expertise and examples from other industries for inspiration.

At Insight Global, we are committed to fostering diverse and inclusive environments where individuals can bring their authentic selves to work every day. We are an equal opportunity/affirmative action employer that values every individual.

Qualified candidates will receive consideration for employment regardless of race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status protected by applicable laws.

If you require assistance or a reasonable accommodation due to a disability during the application or recruiting process, please reach out for support.

Qualifications

  • Minimum of 2 years of experience focusing on A/B testing, multivariate testing, segmentation, and/or personalization.
  • Strong background in digital program and project management, ideally within the CRM and marketing technology space.
  • Proficient in Marketing Technology and CRM execution at scale, preferably with the Adobe suite of solutions.
  • Passionate about teaching operators how to utilize new tools and capabilities to enhance their current tasks and transform internal workflows.
  • Ability to establish robust structures, processes, and rubrics cross-functionally for effective program and project management.
  • Experience in change management and transformation at scale.
  • A deep curiosity for consumer behavior, the evolving marketing landscape, and a passion for leading teams through transformation.