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Digital Marketing Specialist II

2 months ago

Beaverton, Oregon, United States NIKE Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist II to join our team at Nike. As an owner of the SNKRS experience in North America, you will be responsible for elevating and evolving the Nike brand by overseeing the everyday product storytelling and launch cadence of the sneaker-centric platform.

The SNKRS experience, inclusive of both app and web instances, serves as the consumer's 'Ultimate Sneaker Source.' Your role will be to obsess the perennial look and feel of the experience while also overseeing the general function of the platform from product debut and embargo alignment to storytelling accuracy and demand creation, which is tied to geo Brand efforts and seasonal plans holistically.

Key Responsibilities
  • Manage the daily flow of content in SNKRS, from thread drops and storytelling updates to high-heat launch coordination and feed merchandizing
  • Work closely with geo Brand teams to develop seasonal plans that integrate SNKRS both as a launch platform and a demand creation agent (to hero priority product stories and target the sneaker obsessed consumer)
  • Partner with the SNKRS Global and studio teams to create features and elevated launch plans that connect with the evolutionary roadmap for the SNKRS app and its function, while also amplifying the community-building strategy of the app
  • Partner with geo functional teams to help drive the successful execution of marketing strategies and campaigns tied to high-heat launch
  • Maintain agency relationships and drive partner communication related to Brand plan execution when SNKRS is at the center, while also supporting daily content creation needs
  • Drive innovative, industry-leading initiatives and new approaches to connect with consumers via SNKRS
  • Partner with the SNKRS merchant and category counterparts to understand seasonal priorities and develop communication plans to support those priorities
  • Drive alignment with Strategic Planning leads and category Ops to ensure SNKRS' marketing priorities map to the larger strategic objectives of North America and Nike
  • Ensure SNKRS is integrated into the seasonal planning processes to support key initiatives, product launches and sport moments
  • Assist with the management of budgets for the channels and agency partners
Requirements
  • BA/BS degree
  • 1-3 years or more of work experience in a digital or brand marketing role, including working within a cross-functional or cross-category team
  • Strong understanding of brand marketing, as well as a strong working knowledge of other digital channels including Apps, Email, Affiliates, SEO, Performance Marketing and Social, ideally in an ecommerce setting
  • Use of marketing analytics tools such as Omniture and Tableau preferred, as well as planning tools such as Air Table and Asana
  • A background in mobile apps and/or e-commerce highly preferred
What We Offer

Nike, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability.

Nike is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 and let us know the nature of your request, your location and your contact information.