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Expert, Energy Marketing, Mens Global

2 months ago

Beaverton, United States NIKE Full time

Come join the Global Energy Marketing team, be part of the offense that creates authentic connections with worldwide leaders of our Culture. We are deliberate in acting as a laboratory, a testing ground to strategically push boundaries, incubate, test and learn to envisage and build new space for Nike and Sport.

What you will work on

  • Representing and leading the global voice of culturally relevant, forward-thinking, consumer-centric marketing initiatives.
  • Leading the Catalyst marketing journey and their long-term brand plans ensuring consistent brand positioning.
  • Driving Collaboration and Partnerships with x-functional teams as well as the 'one connected' Catalyst Brand Management team around the world (geo and city).
  • Developing integrated marketing approaches with focus on a channel strategy, which prioritizes Nike Direct's ecosystem, Comms, Long Term Consumer Concepts, Brand Narratives and our Purpose offense.
  • Partnering with the RNWY, Initiative Marketing and Operations teams to execute marketing plans.
  • Engaging our members and adopt an enterprise mentality - with future forward digital first, Catalyst experiences which energize the organization and the brand.
  • Driving integration with focus on NHBD and SNKRS team to ensure the Catalyst Brand Architecture and Catalyst Launch calendar advises the NHBD and SNKRS product journey.
  • Instilling process and clear direction, echoing the Global Catalyst Brand Management long term strategy, Catalyst portfolio and playbook.
  • Educating teams with optimism and passion relating to industry shifts in marketing and consumer behaviors that ensure we stay on the edge of culture.
Who will you work with
  • You will be part of the Global Energy Marketing function, reporting directly to the Sr. Director of Energy Marketing NBHD/Men.
  • Work with the Energy Marketing NBHD/Men teams in EMEA, NA, APLA and GC always with a growth attitude towards a best-in-class Energy team.
  • Work cross functionally with all the Brand Management functions and the Global Brand Creative Studio, Comms but also with key partners such as Product to bring your forward-thinking concepts to life.
The day-to-day work will vary significantly, and therefore your style and influence will have to adapt accordingly. You are consistently collaborative and open to the opinions and expertise of those you engage with and adopt a multi-tasking approach
  • Embracing a multi-tasking and information seeking attitude with a passion for sharing knowledge across the business with an open, positive and empathic approach.
  • Driving product launch marketing, support large functional teams to align on seasonal stories and help build consumer-right journeys with geo and city teams.
  • Obsessing product narratives and Seeding strategies to ensure culturally relevant, visionary, consumer-centric approach in all marketing efforts.
  • Driving, managing and executing integrated marketing approaches with focus on a channel strategy, which prioritizes Nike's ecosystem, Comms, Long Term Consumer Concepts, Brand Narratives and our Purpose offense.
  • Being responsible for and ushering the Nike ecosystem integration, with focus on channel strategies as well as launch PDP Guidance and digital integration support where relevant.
  • Partnering with the Energy's Operations team to track timing and budget, demonstrating strong operational excellence.
  • Ensuring timely delivery at all marketing gates + geo/city matrix as well as partner marketing presentations.
  • Embracing a collaborative, highly creative and progressive approach that encourages new frameworks, templates and ways of working.
What you bring to Nike
  • A minimum 8+ years of experience in brand marketing, or related experience in marketing strategy, planning and implementation, retail merchandising, display and consumer servicing, or events execution.
  • Bachelor's degree or equivalent combination of relevant education, experience, and training.
  • Global cultural marketing experience and a confirmed understanding of the visionary consumer, the Energy landscape and Nike's position within it.
  • Prior execution of cross-functional, brand defining campaigns
  • Entrepreneurial problem solver with a strategic approach to the work.
  • Strong organizational skills and great attention to detail.
  • Experience driving collaboration and communication within complex group, and cross-functionally within an organization.
  • Strong knowledge of the athletic industry, entertainment industry and trends in the marketplace
  • Understanding of the competitive market, customers, and retail trends.
  • Experience in relationship management.
  • Able to work well independently and in a team setting.
  • Strong information-seeking skills.
  • Ability to travel as required (globally).
  • Provides thought leadership within own team and is recognized as a subject matter expert. Proactively observes important trends and patterns.
  • Capable of developing and implementing initiatives aligned to organization vision.
  • Participates in role specific research to provide awareness on external/market activity.
Advantageous experience:
  • Strong proven track record of marketing experience, working with or in cultural industries generating influential global outcomes.
  • Multidisciplinary background of creative marketing experience.
  • Key attributes: curious, communicators, creative, futurist and strategic connectors.