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Senior Manager Product Marketing

2 months ago

Boston, United States Chewy Full time

Chewy Senior Manager Product Marketing - Boston, Massachusetts

Chewy is looking for a data-driven, tech-savvy, consumer-centric

Senior Manager, Product Marketing

to join our Brand Marketing Team in Boston. The leader in this role will partner across Chewy teams to help shape business strategies, inform roadmaps for products & services, and develop high-impact marketing strategies and go-to-market executions that drive results. The ideal candidate will be a well-rounded & data-driven marketing leader – with experience developing product positioning & messaging, launching new businesses and new products in the e-commerce or technology space, translating product features and functionality into consumer-facing benefits, and bringing initiatives to life across touchpoints that drive defined KPIs. What You’ll Do: Partner internally with business and product teams to shape short & long-term roadmaps & goals Collaborate with consumer insights, user research, business & marketing analytics teams to identify business opportunities, define targets, develop campaign strategies & tactics, and measure and report on ongoing performance Lead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, GTM plans, execution, measurement, and reporting) that drive goals & KPIs Create close relationships with marketing channel owners (email, social, digital, direct mail, etc.) to determine the marketing mix and partner to ensure integrated program execution & optimization Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics Act as a marketing champion for priority product, service, and new business offerings for Chewy Support Product Marketing team leaders focused on growing adoption of priority features & services What You’ll Need: Bachelor’s Degree; MBA Preferred 5-7 years of product marketing experience; majority within e-commerce or technology space Expertise in connecting business goals & strategy to marketing strategy (insights, targeting, positioning, etc.) and go-to-market execution across channels & tactics (display, social, email, direct mail, partnerships, etc.) Experience growing an established business and also scaling new businesses, services, and new product features & offerings Strong business & data acumen; fluent in online and offline metrics and measurement Adept at working in a cross-functional, matrixed organization with demonstrated ability to collaborate, lead, influence, and gain internal mindshare Bonus

(if applicable): Pet Industry Experience

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