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Marketing Director

2 months ago

Austin, United States Uvation Full time
About the Digital Marketing Director position

We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company. A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies. You will work closely with multiple teams to ensure consistency through a variety of digital marketing channels. You should also provide forward-thinking ideas to construct and maintain a strong company web presence.Ultimately, you are the driving force behind all digital marketing efforts to achieve our business objectives.
Digital Marketing Director responsibilities are:
  • Build the digital marketing roadmap of our business
  • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs
  • Prepare budget as a result of ROI and KPIs.
  • Conceptualize and develop pointed campaigns to create and maintain higher levels of customer interaction
  • Oversee social media accounts across platforms
  • Manage and improve online content, taking Google Analytics and SEO into account
  • Proactively forecast sales performance trends in the interest of increasing our market segment.
  • Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive and collaborative strategies
  • Motivate digital marketing team to achieve goals
  • Monitor competition and provide ideas to help us remain unique
  • Stay up-to-date with digital technology trends, developments, and changes
Digital Marketing Director requirements are:
  • Proven work experience as a Digital marketing director
  • Demonstrable experience in the design and implementation of successful digital marketing campaign(s)
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online best practices as well as marketing tools.
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity or proficiency with web design and tenets thereof
  • Outstanding analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • BSc degree in Marketing, Digital technologies or relevant field