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Associate Brand Manager, CPG

3 months ago

Lancaster, United States International Staff Consulting Full time

Growing consumer packaged goods company with great benefits and growth opportunities

  • Assist in the development and execution of brand plans to support product launches, promotions, and campaigns across multiple channels, including digital, social media, and traditional media.
  • Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategy and product development.
  • Collaborate with cross-functional teams, including product development, sales, and creative teams, to ensure brand consistency and alignment with business objectives.
  • Work closely with internal and external agencies and vendors to develop marketing materials, packaging, and other brand assets.
  • Monitor and report on brand performance and KPIs, including sales, market share, and customer feedback.
  • Manage project timelines and budgets to ensure timely and successful execution of brand initiatives.
  • Assist with the development of the brand standards and design language and ensures consistency with brand positioning.
  • Act as the brand ambassador for various brands and will assist with the preparation of the training and education of products.
  • Will assist with the training of customer service on new products.
  • Responsible for specific tradeshow coordination and implementation as required by the business unit
Qualifications
  • 2-7 years of experience in brand management or marketing, preferably in consumer packaged goods products.
  • MBA a plus
  • Strong analytical skills with experience in market research and data analysis.
  • Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Self-motivated, proactive, and able to work independently with minimal supervision.
  • Must possess strong organizational, execution, and leadership skills with the ability to multitask in a fast-paced environment.