Consumer Research Analyst

3 weeks ago

Richmond, United States Allianz Partners US Full time

Position Summary

Join the Customer Experience and Market Research team at Allianz Partners, the largest travel and specialty insurance company. We are looking for a Consumer Insights Analyst who will be responsible for researching general market trends, emerging technologies and competitive intelligence. Dont miss this opportunity to join an exciting team focused on making travel experiences better

Responsibilities

Consumer Research:

Conduct insightful and structured research focused on consumer, partner and market needs

Run and analyze consumer surveys to gauge awareness of the Allianz travel insurance brand and product benefits (i.e. Consumer Brand Awareness Study)

Monitor and forecast the latest trends in the consumer travel, event and tuition insurance industry, and report out on each channel at least once per year

Competitor Research:

Closely monitor competition and market trends to enable informed business decisions

Compile, synthesize and analyze channel-specific competitor research reports, and present findings and recommendations customized for the appropriate internal audience

Collaborate with internal Product, Sales and Business teams to collect, compare and analyze competitor product benefits and pricing to support research efforts

Industry Research:

Collaborate with the global office on regular industry analysis and reporting

Develop the annual market research plan, and coordinate on this plan rollout with the Global Office and other regions accordingly

Create monthly industry trend reports and educate business leadership on trends, analysis and recommendations based on findings

Other:

Distill and synthesize complex data sets using tables, charts and graphs

Host share out sessions on research findings to internal stakeholders by writing executive summaries, deep-dive reports and PowerPoint presentations tailored to the audience

Manage relationships with outside market research providers, analysts, and travel industry associations

Develop a working knowledge of our strategic business partners, tap into existing research from partners when possible/available, and understand partner brand positioning, advertising campaigns, and marketing methods where possible

Collaborate within the Marketing team to provide research findings and stats for communications materials, i.e. marketing emails, content (white papers, social media, videos, etc.), and infographics

This role reports to the Director of Customer Experience and Market Research

May perform other duties as assigned

Qualifications

Minimum Qualifications

Two (2) to five (5) years of experience in Market Research preferred

Bachelors degree in market research, economics, finance, statistics, or other related field

Highly knowledgeable of data analysis software, PowerPoint and Excel

Must be organized, able to independently execute projects, and able to prioritize project work

Must have strong presentation skills

Passion for learning and market intelligence beyond information gathering is ideal

Ability to analyze market trends, conduct research, and communicate findings to peers and executives

Knowledge of marketing within the travel, insurance, or other regulated industry is helpful

Preferred Qualifications

Requirements

Travel

Travel Requirements:

Less than 10%

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