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Social Media Marketing Manager

3 months ago

Lakeville, United States Ocean Spray Full time

Ocean Spray is hiring for a(n) Social Media Marketing Manager We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since.

Position Location: We're all about flexibility This will be a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote.

The Social Strategy Manager serves as a strategic, creative, and collaborative partner to fellow marketing team members and cross functional partners. This The (Culture Strategist) at Ocean Spray will report into the Associate Director, Marketing Activation and serves as a strategic, creative thinker. ,The primary focus for this role is to serve as an ultimate trend-spotter who connects brand objectives to things happening in culture to drive authentic, human relationships with Ocean Spray consumers across owned channels (social, website, influencers, email). This role does not create social content but collaborates with fellow team members and agency partners to bring ideas to life. Must be an expert with all social channels and has the desire to continually learn in the ever-changing social environment. Is not afraid to fail and is willing to optimize strategies based on key learnings.

A Day in the Life...

Social/Digital Strategy

  • Identifies key cultural trends that Ocean Spray can authentically capitalize on across owned channels. Develops insights based on social media listening - within owned channels and beyond. Develops strategies, guidelines, and best practices for Ocean Spray's owned channels with cross functional input
Social/Digital Creative Execution
  • Creates quarterly and monthly owned channel briefs and calendars that align with brand objectives, creative campaigns, and integrated marketing plans
  • Manages scheduling of social posts across all channels
  • Builds, executes, and manages Ocean Spray's always-on and campaign-specific influencer programs
  • Writes paid and organic social copy in brand tone of voice, as needed
  • Leads community management efforts with Ocean Spray's social channels
  • Looks out for culturally relevant trends and proactive community management opportunities
  • Develops FAQ social response library and trainings for consumer response agency, as needed
  • Manages collaboration with consumer response agency, legal team, and corporate affairs, and PR team lead to ensure questions, comments, and complaints are addressed promptly and accurately
  • Acts as an integral part of integrated campaign planning for key marketing windows, working closely with agency partners to develop and achieve KPIs
  • Stays abreast to the ever-changing social landscape, continually learning in-app creator tools, evolving platforms, ways to engage with consumers
Social/Digital Reporting
  • Establishes goals and KPIs per channel and leads development of quarterly reporting. Makes recommendations and optimizations based on learnings
  • Works closely with Media Analytics team member to review data relating to paid, owned, and earned channels to build succinct and strategic story for leadership as requested and regular reporting needs
What We Are Looking For:

Required
  • 5+ years of relevant experience, including experience with digital marketing - on either agency or client-side
  • Expertise with social channels, especially in-app creator tools
  • Strong MS Excel, PowerPoint and Word skills
  • Strong written and verbal communications skills
  • Strong organizational and project management skills
  • Ability to manage multiple projects and deadlines in a fast-paced environment
Preferred
  • Experience in the Food/Beverage space is a plus
  • Experience with social management tools like Sprinklr, Bazaarvoice, etc. is a plus
  • Experience managing influencer programs is a plus
  • Experience collaborating with internal and external teams is a plus
  • General understanding of tactics living across marketing ecosystem including paid media, PR, partnerships, and shopper, etc. is a plus
Education:
Bachelor of Arts (Required)

Work Experience:
At least 5 Years of Experience

Benefits:
  • Complete insurance package on Day-1 that includes a plethora of health and wellness programs
    • Health, Dental and Vision insurance
    • Health savings account
    • Flexible spending account
    • Life and accident insurance
    • Employee assistance program
    • Telehealth services
    • Fertility benefits
    • Transgender benefits
    • 1:1 health coaching and more
  • 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
  • Short-Term Incentive/Performance bonuses
  • Flexible scheduling options
  • Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
  • Holiday pay for 12 holidays
  • Career development and growth opportunities
  • Tuition/Education assistance programs
  • Access to LinkedIn Learning
  • Scholarship programs for children of employees
  • Parental leave
  • Bright Horizons Family Solutions - Back-up care, tutoring, etc.
  • Adoption assistance
  • Bereavement leave
  • Up to $300 fitness reimbursement
  • Up to $300 massage reimbursement
  • Employee appreciation events
  • Employee discounts
  • Charitable giving
Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alikewe value what makes us unique and strive to connect our farms to families for a better life by living our values:
  • Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
  • Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.
  • Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
  • Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.