Lead, Global Digital Marketing, SNKRS

2 weeks ago

Beaverton, United States Nike Deutschland GmbH Full time

Werde Teil des Teams von NIKE, Inc. NIKE, Inc. stattet nicht nur die besten Athleten der Welt aus. Wir erkunden neue Möglichkeiten, finden Wege und überwinden die Grenzen des Machbaren. Unser Unternehmen sucht nach Menschen, die wachsen, denken, träumen und gestalten möchten. Unsere Unternehmenskultur schätzt Vielfalt und belohnt Einfallsreichtum. Unsere Marke sucht Menschen, die ihre Ziele erreichen, Führungsfähigkeiten haben und den Blick in die Zukunft richten. Bei NIKE, Inc. bringen alle Mitarbeiterinnen und Mitarbeiter ihre Fähigkeiten ein und nehmen immer neue Herausforderungen mit Leidenschaft an. Das Storytelling bei NIKE, Inc. übernehmen die Bereiche Marketing und Kommunikation, die damit den Ton der Marke angeben. Hier arbeiten kreative Spezialisten daran, den Kunden die innovativen und sportlichen Errungenschaften von Nike über Werbung, Markenstrategie, digitale Vernetzung und Produktpräsentation näherzubringen. Über Kanäle, die von Retail Stores bis zu Social Media reichen, schaffen die Marketing- und Kommunikationsteams eine Verbindung zwischen der Wissenschaft und Kunst der Nike Innovationen und den Herzen und Köpfen der Athleten auf der ganzen Welt.

Nike is investing to grow its Digital business with a particular focus on SNKRS through world class, personalized consumer driven product journeys and experiences. We lead the vision, strategy, and execution of SNKRS — Nike’s consumer-led streetwear ecosystem We create inspired, brand-defining, and inclusive products, stories, experiences and business models that harness the energy from our communities, shape culture, and create lasting emotional bonds with our consumers. Nike Digital Marketing exists to serve the athlete at the pace of culture in the spaces that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Digital Marketing offense delivers disruptive digital strategies to maximize brand concepts. WHO WE ARE LOOKING FOR We’re looking for a Global Digital Marketing Lead for SNKRS who can help to grow the app’s member base, drive digital product + marketing innovation, and expand its brand influence within youth culture. The ideal candidate should be a passionate about NIKE Inc., sneaker culture, and have a strong sense of how SNKRS can serve the sneaker community in new, amazing ways Deep experience within strategy, digital marketing, critical thinking, content development and implementation, production and program development, and data-informed decision-making are key to thriving in this role. WHAT YOU WILL WORK ON This role will oversee seasonal marketing plans, drive the execution of that plan in partnership with our SNKRS product, content and experience teams across the globe. Duties include setting the overarching strategic priorities for the season, establishing clear objectives, parameters and outcomes for our functional and geo partners as well leveraging consumer insights to creative impactful briefs that lead to meaningful and innovative plans. WHO YOU WILL WORK WITH You will report directly to the Global Digital Marketing Director of SNKRS. You will work intimately with and alongside the Content, Digital Product, Merchant and Business leads across the SNKRS team. You will also work closely with an extremely cross-functional team across Global and our Geographies. WHAT YOU BRING Bachelors degree or equivalent combination of relevant education, experience and training 8+ years of Digital/Social/Marketing/Product Marketing experience. A background in mobile apps and/or e-commerce highly preferred. Expertise and knowledge of sneaker culture, streetwear and street culture, and a genuine excitement and passion around this space. In depth understanding of platform metrics that focus on engagement and performance; deep understanding of A/B testing and cohort analysis to spot key trends in consumer behavior. Ability to manage and develop successful direct reports. Effective communicator, comfortable speaking in front of diverse, senior audiences. Great interpersonal skills and teamwork mentality; ability to work well with many different specialists. Experience managing agencies and third-party vendors, resulting in long term positive partnerships.

NIKE, Inc. ist ein Wachstumsunternehmen, das nach Mitarbeiterinnen und Mitarbeitern sucht, die mit uns wachsen möchten. Nike bietet ein großzügiges Leistungspaket, ein ungezwungenes Arbeitsumfeld, eine vielfältige und inklusive Unternehmenskultur und eine Atmosphäre, die berufliche Weiterentwicklung begünstigt. Unabhängig von Standort und Rolle verfolgen alle Beschäftigten von Nike gemeinsam ein Ziel: Jedem Athleten* der Welt Inspiration und Innovation zu bringen. NIKE, Inc. legt bei der Auswahl seiner Mitarbeiter Wert auf Vielfalt. Wir prüfen qualifizierte Bewerber ohne Berücksichtigung von ethnischer Zugehörigkeit, Herkunft, Religion, Nationalität, Alter, sexueller Orientierung, Geschlecht, Geschlechtsidentität, Veteranenstatus und Behinderung.

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