Specialist II, Digital Marketing Membership

1 week ago

Beaverton, Oregon, United States NIKE Full time

The brand landscape has proven that a 365 digital-first mentality is necessary to keep pace with consumer expectations. This means more consistent and cut-through marketing programming that extends the brand fully into the consumer's world, and a commitment to long-term consumer concepts that differentiate our product offering consistently over time. Through a consumer-first approach, infused with creativity and testing, the North America Digital Marketing Team seeks to make sport and Nike essential to the daily lives of athletes* through relevant content-powered stories, services and shopping experiences This means we obsess the consumer, their needs and behaviors, and we do so to power up and manage dynamic marketing programs that build our brand, daily.

WHO WE ARE LOOKING FOR

Nike Digital Marketing, North America, is looking for a Membership Marketing Specialist to play a critical role in driving the evolution of consumer-led and data-informed, member-centric marketing at Nike This position will be a key component to how we evolve and grow our membership program through a more declarative value proposition and intentional rewards and loyalty portfolio in order to more effectively engage and retain our members. The ideal candidate should have a background in or an understanding of brand, loyalty, and membership marketing across multiple channels and touchpoints (both digital and physical). The role is highly cross-functional, and will require effective communication and collaboration. The candidate will need to be able to eloquently blend art and science, with an understanding of how to interpret and action on data and an ability to develop innovative creative briefs.

WHAT YOU WILL WORK ON

If this is you, you will help lead marketing efforts for Nike Membership in the geo. This means clearly and consistently articulating the value of our program as a whole, rewards, and benefits, contextually for the right members at the right time in their journey. It will also include leading the strategic optimization of how our rewards and benefits are delivered and marketed and activating against a learning agenda to ensure we are leading with the right benefit at the right time. The work will be grounded in consumer insights, adapting to inform strategic prioritization of program priorities as well as testing plans to continually improve our program and marketing. It should also push creativity into new and innovative ways where we can deliver real value to our members, incubating new rewards, benefits, and value propositions to gain takeaways and inform scale plans.

WHO YOU WILL WORK WITH

As part of the North America Digital Marketing team, your mission will be focused on creating and delivering member-centric experiences designed around the needs of the athlete* and at the pace of sport. You will work with key partners throughout the content briefing and publishing process including: Digital channels, digital brand, business, operations, authoring, legal, and analytics teams.

WHAT YOU BRING

  • Bachelors degree, preferably in Business, Marketing, Communications or Design or equivalent combination of relevant education, experience and training
  • 2-4 years or more of work experience in a digital, brand, or membership marketing role, including working within a cross-functional or cross-category team
  • Experience defining loyalty program marketing strategies across multiple touchpoints/channels
  • Ability to build strong cross-functional partnerships and communicate effectively with broad groups of team members and teammates
  • Experience working in a high pressure, fast-paced environment
  • Proven track record to handle multiple, competing priorities while also remaining detail oriented
  • Excellent written and verbal communication skills, including presentations on complex business issues required
  • Experience working with and actioning on consumer and data-informed insights.
  • Strong project management skills
  • Technical knowledge of the latest digital marketing tools and channels such as AirTable, Tableau, Omniture, Figma, Keynote, and Slack

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