Business Intelligence Analyst
1 month ago
We are seeking a highly motivated and detail-oriented Business Intelligence Analyst to join our marketing team. The ideal candidate will be responsible for leveraging data analytics to drive marketing strategies and optimize campaign performance. This role involves gathering, analyzing, and interpreting large datasets to provide actionable insights that support marketing initiatives and business growth.
WHAT YOU'LL BE DOING THE ROLE
- Data Analysis and Reporting:
- Collect, process, and analyze large datasets to identify trends, patterns, and insights.
- Develop and maintain marketing dashboards and reports that provide real-time insights into marketing performance.
- Create and present detailed reports on marketing metrics, campaign performance, and ROI to stakeholders.
- Conduct market research to understand industry trends, customer behavior, and competitive landscape.
- Utilize market research findings to inform marketing strategies and identify new opportunities.
- Monitor and analyze the effectiveness of marketing campaigns across various channels (digital, social media, email, etc.).
- Provide recommendations for optimization and improvement of marketing efforts based on data-driven insights.
- Ensure data integrity and accuracy by implementing robust data management practices.
- Collaborate with IT and other departments to integrate and streamline data sources.
- Work with the marketing team to develop data-driven marketing strategies and goals.
- Provide insights that influence strategic decisions and drive business growth.
- Utilize BI tools such as Tableau, Power BI, SQL, and Excel to analyze data and create visualizations.
- Stay updated on the latest BI tools and technologies to continuously improve analytical capabilities.
- Collaborate with cross-functional teams, including sales, product development, and finance, to align marketing strategies with business objectives.
- Communicate complex data findings in a clear and concise manner to non-technical stakeholders.
- Bachelor's degree in Business, Marketing, Statistics, Data Science, or a related field.
- 3+ years of experience in business intelligence, data analysis, or a related role, preferably within a marketing organization.
- Proficiency in BI tools (e.g., Tableau, Power BI), SQL, and advanced Excel.
- Strong analytical skills with the ability to interpret complex data and provide actionable insights.
- Experience with data visualization and creating compelling reports and dashboards.
- Knowledge of digital marketing channels and metrics.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Detail-oriented with strong organizational and problem-solving skills.
- Advanced degree in a related field.
- Experience with statistical analysis and data modeling.
- Knowledge of programming languages such as Python or R.
- Familiarity with CRM systems and marketing automation tools.
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) with company match.
- Professional development opportunities.
Designation: Charlotte based Onsite position
THE RENEWAL BY ANDERSEN STORY
Renewal by Andersen is the full-service window-replacement division of 120-year-old Andersen Corporation, the owner of the most trusted family of window brands in America. RbA was founded with a mission to redefine the industry and to offer a different-and better-window-replacement experience. Renewal by Andersen has seven company-owned locations, and over 100 independently owned "affiliates" across the United States.
Independent affiliates operate with a business model which grants owners exclusive marketing and sales territories, and nearly complete autonomy in running their businesses.
NON-DISCRIMINATION - Renewal by Andersen of the Carolinas is an Equal Opportunity Employer. This position shall be filled on the basis of qualification and ability to perform the essential functions of the job and without regard to race, religion, color, sex, age or national origin.
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