Senior Manager, Self-Service Marketing Campaigns

1 week ago

Austin, United States Salesforce Full time

Are you interested in generating business impact for one of Salesforce's fastest growing business units? The Small Business Global Demand Generations Campaigns team is looking for a Senior Marketing Manager to support the development and execution of our growing Salesforce Starter and Pro self-service marketing motion This role will be responsible for helping grow awareness, product acquisition, and adoption to drive new customer logos for this emerging business. You will be responsible for partnering cross-functionally to help develop integrated campaigns strategies, including tactical recommendations and execution with an emphasis on cross-channel and scalable demand generation promotions, audience targeting, as well as helping to test and experimenting new and innovative channels and go-to-market tactics. This person and team will be held to high marketing standards including clear communication and documentation of our campaigns plans, clear articulation of goals, and dedicated measurement of return on investment. A successful candidate will work with global collaborators across product, sales, and marketing to dive deep in an effort to understand our SMB audience, and implement high-engaging campaigns that keep our customers and prospects best-interest in mind. A crucial aspect of this role is effective collaboration across matrixed organizations that support our business and a deep understanding of data and analytics. The ideal candidate should have a proven track record in delivering results through integrated marketing strategies from top-of-funnel engagement and acquisition, to multi-channel nurture, and up-sell/cross-sell tactics. This role involves using actionable insights from data to inform planning, develop innovative marketing strategies aligned with the evolving business, to drive business outcomes on a global level. Responsibilities Responsible for working with SMB Marketing team members to help develop and contribute to a digital engagement and acquisition strategy motivated by various content/asset types, optimize and test across various digital channels, and deliver results that support SMB pipeline goals.

Activate demand generation tactics across the digital funnel including email marketing, display, content syndication, paid social, etc.

Track performance of activations to provide data-backed insights to optimize programs, budgets, and find new opportunity areas.

Define and develop mechanisms for sharing metrics and reporting for all campaigns including lead generation, pipeline contribution and awareness metrics with business partners.

Identify new and innovative channels and promotional tactics. I.e. In-app notifications and nudges

Work with a global mentality to help our regional teams implement campaigns internationally where relevant.

Help establish digital benchmarks for campaign performance across channels to guide overall campaign strategies.

Gather and prepare insights via presentations and narrative style communicates that shows findings from initiatives to management and to the broader organization.

Ideal Candidate Qualifications: 8+ years of Demand Generation, Campaign, or Digital Marketing experience

Proven track record at driving business results through integrated digital channels

Ability to analyze data to make performance improvements and also communicate those insights in an easy-to-understand way

Experience in building marketing plans and recommendations at scale globally across a diverse set of marketing channels.

Ability to navigate large, matrixed organizations and align team members in a consistent direction.

Experience working with and collaborating with leadership across various levels within an organization

Track record for delivering results under tight deadlines

Exceptional organizational skills with thorough attention to detail and experience translating analytical data into information collaborators are able to comprehend.

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